Thursday, March 15, 2018
AR can deliver near photographic 3d visuals to scale in your own home. The recent converge of technologies makes AR a commercially successful proposition, from a huge improvement of broadband and recent strives in live rendering. With the introduction of Apple’s new operation software and soon to be launched Google App demonstrates AR is viable and here to stay.
This technology will soon be built into every smart phone and tablet offering a virtual reality experience which can be exploited by e-commerce retailers to visualise any home or DIY product in a shopper’s home. It only requires those retailers to make the quality 3D content available in their customer’s journey to deliver this amazing shopping experience to the prospective customer.
If you’d like a demo or to just like to find out more don’t hesitate to give Chris Leonard a call on 01274 610600.
Wednesday, January 17, 2018
Video content is vital
to engage with online customers. Video is a great channel to explain unique
tech and design features that aren’t necessarily common knowledge or visible. Design
features are often the tipping point for a customer to click the ‘Buy Now’
button, lifting your product above the competition. The challenge for our
in-house team is to make the content both engaging and informative.
Our video department, Motion, strategically plan every
animation to keep videos short and educational whilst informing the customer of
all the benefits in one place. This eliminates the need for further information
searching, retaining the viewer’s attention and more importantly their
A recent project has seen us complete a range of such CGI
animations that does just that for Hisense, simply explaining their high-tech fridges
and TV’s in a way the customer can relate to. These CG videos show that not all
fridges are made equal - therefore giving the customer a more informed choice
and confidence in the brand and product.
Wednesday, January 10, 2018
photography is a perfect way to create a buzz around product launch. A
recent project saw our Capture team adapting their photography disciplines from
the studio to a fantastic industrial location.
Our international client has used the imagery to promote
their commercial launch of surface design, bridging creativity and product
practicalities. Our team worked alongside Camira fabrics to develop the
creative imagery to run alongside their existing brand strategy.
Everything from location scouting to the editorial art
direction was managed in house by our team. Following the successful location
shoot, the images will be used in the Surface Design Spotlight at Surface
Liking our location work? Get in contact with our
sales team to discuss your requirements for an all-inclusive quote, no hidden
Wednesday, January 3, 2018
2017 was a fantastic
year for Pix. Our talented in-house
team delivered hundreds of stylish visual solutions for our clients, and we’re incredibly
proud of the results. Here's a sneak peek of some of our favourite CG imagery covering kitchens,
From commercial scenes, to international environments and
product shots our updated portfolio demonstrates our adaptive path in each
project. Tricky deadlines and
challenging briefs excite our team, and our flexible cost saving approach to
CGI imagery is always the number one priority.The team would like to say a BIG Thank You to all our clients
for the opportunity to work with you, old and new. With a packed production schedule ready to go
we can’t wait to get started on 2018’s creations.
Wednesday, December 13, 2017
If you’re looking
for seasonal inspiration to adorn your home this winter, look no further than
our editorial style take on this season’s style.
Nina, our head of creative, has created the perfect
on-trend look for this year’s festive dining experience, mixing her Scandi
roots and trend knowledge for the season ahead. Soft colour tones with pinks, lilacs, mauves
and complementary rose gold hues with a subtle, candle-lit glow for atmosphere.
This beautiful editorial shot was created by our CGI
artists and showcases the talent and art direction our team can take your
product. Something for the New Year… get in touch with us and let’s make 2018 a
visually stunning year.
Our offices will be open right up to the 22nd of
December with the team returning on the 2nd of January, bright eyed
and bushy tailed ready to take on the challenges the New Year will bring. The Set Visions team would like to send warm
wishes and good health over the festive break.
Tuesday, November 28, 2017
in-house stylist team analyse and interpret global trends translating them into
everyday, achievable styles. A recent studio project with one of our
long-standing clients saw us use the botanical trend to give their product a
fresh, modern look.
The client’s release of their new tile
range had to reflect their ethos of a contemporary product that works within
the home. We designed a space that could
lend itself to changing with trends, with a modern kitchen and tile choice in
tones that can easily adapt to several styles within the home.
Plants are very on trend right now with
botanicals, jungle prints and the statement cacti popping up all over. The team added a little jungle vibe with
linens and crockery, then brought fresh green colours through with other
displayed pieces. Finally, adding the
succulents and ferns for that extra botanical touch.
For more interior design insights sign up
for our monthly mailer, it's full of sneak peeks and trend insights.
Tuesday, November 21, 2017
CGI is a cost-effective communication tool for
housing developers, property marketing and interior designers. Working from elevations and material samples
our in-house team can construct a set of photorealistic images that accurately
represent a space before construction starts.
This creates perfect marketing collateral to help build interest and
Location, scale and context impose no restrictions as we work
with developers to show the visual impact of a space and its surroundings with
detailed architecture and textures. Multiple
shots of a spaces can be taken, be it day or night, exterior or interior to
give a true feel of a development.
Our vast library of materials makes transforming an ordinary
space into an environment of carefully considered interior design at the simple
click of the mouse. The CGI artists add in slight
imperfections to ensure our CGI images truly are representative of reality from
textured copper to the lustre of marble.
Another advantage of CGI is the animation walk-through
service we offer. This is great to help
prospective buyers understand the scale of a plot and recognise how the space
will work for them. Simply get in touch with the team at
Set Visions to see how our services can help bring your development to
Wednesday, November 15, 2017
year we have been working with blue shades through a range of products and
trends, it’s safe to say we know how to take that colour tone in many
directions. Opting for a darker shade in a space adds drama and impact,
but with the right lighting it can also be made to feel warm and cosy.
Keep it fresh
Mix and match cabinets is another way to keep the look fresh
and not go down the moody hues look. Copper key features such as tap
design works with this colour.
Don’t want to darken a room too much? The same effect can be
achieved by painting halfway up a wall as in this living room. You can still
get the impact whilst keeping it fresh.
Take it moody
Dark blues work particularly well in classic, panelled
interiors such as period properties with grand fireplaces and dramatic, high
ceilings. This space can carry colour!
The kitchen (above) has dramatic, dusky blue cupboards which
are on-trend this year. We’ve designed several sets for deep blue kitchens so
keep an eye out. You can either go deep and moody, or add bold colour to offset