Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Thursday, July 16, 2015

Putting the life in lifestyle CGI photography

Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.

Set Visions Photorealistic CGI Photography 1

Set Visions Photorealistic CGI Photography 2

A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.

Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!

Set Visions Photorealistic CGI Photography 3

Tiverton Slate Built Under Dishwasher (DOF) V2

In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.

We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.

Set Visions Photorealistic CGI Photography 5

Set Visions Photorealistic CGI Photography 6

Tags

Connect With Us

23rd Oct 2018

Creative Agency Collaboration

Our experienced CGI Project Mangers work with agencies, marketing teams and product managers...

More on our blog

FREELANCE CGI ARTIST REQUIRED If you want to work for one of the industries leading photorealistic CGI studios, g… https://t.co/NZSnsUKRgB

Needing a little Monday pick me up? Well we have some serious bathroom lusting images...
#glamour #setvisions

10th Jul 2018

Investing In Our Software To Save You Money

Set Visions Technical Director has invested in cutting edge, next generation server technology...

More on our blog

Register for our newsletter

With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk