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Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, October 23, 2018

Creative Agency Collaboration

Our experienced CGI Project Mangers work with agencies, marketing teams and product managers delivering photorealistic renders on time, to brief and to budget. Approached by a Manchester agency our CG team were asked to produce a set of bespoke kitchen designs that showcased the new range cookers for Stoves.

Stoves tranditional range cooker Set Visions CGI


Stoves modern range cooker Set Visions CGI

The key brief to Set Visions creative team was realism, natural lighting, lifestyle and product focus. Shoot The Moon wanted our images to deliver their concept and illustrate the lifestyle the Stoves products offers. Our CGI had to sit alongside Shoot The Moon’s in-house studio photography, supporting the marketing strategy they specifically designed.

kitchen marketing  split screen website

The above images were created specifically for the web, designed to be used as a split screen. These were secondary shots, taken in the same scene as the main images. CGI is easily adaptable - meaning product changes or camera angles can be addressed at any point, saving time and money on set build compared to traditional photography.

A cost-effective benefit for this project was having the manufacturing CAD files provided. This eliminated our modelling costs and saved the supplier the hefty delivery of two large range cookers. All our supplied 3D files are treated very sensitively, with an NDA available for all our clients.

It’s fantastic to see the images used seamlessly with Shoot The Moon’s foodie photography highlighting CGI has great advantages, with traditional photography still being essential to the industry. For an informal chat to see how our team can support your creative content goals just get in touch!


Friday, September 16, 2016

Bon Voyage Lass

It’s always hard to say goodbye but today is especially difficult as we wish Bon Voyage to Jal, our Head of Creative. Her enthusiastic input was relentless, constantly perusing interior design trends and delivering with great commercial judgement.

Jal’s off across the seas for new adventures in India, soaking up the cultural influences and exotic lifestyle.

Chris Heeley will step into her tiny size 4 shoes, leading our styling and creative CGI team. With over 20 photographic years in the KBB industry Chris is well known to a lot of our clients and as Set Visions' Art Director and MD his creative understandings and insights are second to none.

Jal

Wishing you all the best Jal from everyone at Set Visions. Don’t be a stranger!

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23rd Oct 2018

Creative Agency Collaboration

Our experienced CGI Project Mangers work with agencies, marketing teams and product managers...

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk