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Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Wednesday, August 2, 2017

Marketing Case Study

Set Visions creates visual content that works successfully across various social media platforms, print and marketing. This allows our clients to successfully run their marketing campaigns with seamless supporting print publications.

A long-standing client challenged us to create a fresh new approach to their brand imagery. They wanted to step away from their traditional ‘trade’ style brochure and to create images that inspire and captivate the end consumer instead.

exposed beans CGI bathroom lifestyle traditional

Our in-house interior designer wanted to include architectural details with a realistic sized bathroom to bring the traditional pottery suite to life. Homely touches were added through tactile props, adding to the lifestyle feel without detracting the focus from the product.

traditional bathroom pottery CGI

The CGI team created supporting photorealistic detail shots, pushing the creative feel through camera and composition. These shots not only cross sell products but also promote the aspirational lifestyle that can be achieved with this pottery and interior design scheme.

These images are perfect for lifestyle brochures, original blog content and will be used as promotional images on aspirational interiors design sites such as Pinterest and Houzz. For more info and to see our portfolio work for both CGI and Photography visit setvisions.co.uk.

Tuesday, July 25, 2017

Trending-Statement feature walls

bedroom tile inspiration

Feature walls are back with impact. Moving on from the simple effects of wallpaper and paint, designers are thinking outside the box and using different materials to add colour and texture to create real wow factor in interior spaces.

Tiles are a great way to make a statement and bring character to a room. Typically seen in the bathroom and kitchen, but a tiled chimney breast in a living room or a tiled headboard in a bedroom is a much more adventurous use and adds interest with a dramatic focal point.

Playful patterns
tiles decor set visions
The splash back tiles on this kitchen wall is a fun way to add colour and pattern. Also, placing vertically instead of horizontally is a refreshing alternative. This design would make even more of a statement if used in a living or dining space.

Combining multiple materials is another way to personalise a wall, or in this case, a floor. The zig zag design works well to divide up the space and zone areas. With open-plan living this would also work on walls to separate and outline the different spaces.


Luxury touch bathroom inspiration set visions

A luxurious Grecian them has been achieved in this spacious bathroom with an impactful mosaic which looks like a huge marble sculpture from a distance.

For those with a passion for plants, why not bring the outside into the home with a vertical garden or living wall? Used here in a concrete wet room, it adds a vibrant jungle feel to the space.


Thursday, July 13, 2017

Visually Engaging Social Media

Visual content on social media is fast becoming a short cut to communicate brand identity, brand culture and product communication. With over 700 million active users, Instagram is a fantastic platform to visually inspire and engage with your target market.

As a visual content agency Set Visions specialise in lifestyle imagery, perfect for Instagram. Our keen-eyed Photographers and Art Directors create images which promote your product to engage your potential consumer emotionally - from our wow designed room sets to our more intimate lifestyle photography, we have it covered.

Instagram is just one way to cross sell your product using creative product photography - be it the latest release of kitchen facia or next seasons’ soft furnishings. The same visual content works perfectly for brochure, POS and website so your original content created by Set Visions works even harder for you.

instagram set visions inspirational

Why not visit Set Visions website or give us a call on 01274 610600 to discuss how our creative approach to visual imagery can help push your marketing and online profile.

Friday, July 7, 2017

Cost effective CGI style

A CGI project offers both flexibility and consistency to any client. A simple change of wall colour or styling update can create a fresh new feel to any pre-existing image. Perfect for product comparisons allowing simple, uncluttered brochure layouts.

bedroom lifestyle CGI Set Visions

We take pride in our R&D department, constantly striving to create fantastic photorealistic CGI images whilst reducing our production time to deliver cost effective results to clients. An example of this is we now work exclusively with CGI bedding and rugs for all bedroom shots.

This enables us to update materials and patterns at a click of a button without the timely wait for dressing beds and reshoots. Our in-house stylists keep a keen eye on the details, ensuring our images are perfectly not perfect from a wrinkle in a bed sheet to a magazine curl.

CGI bedding and rugs Set visions portfolio

Wednesday, June 21, 2017

Welcome to the styling team Jules

Team Set Visions is made up of a diverse creative bunch. Our interior design team is no exception ensuring all our clients receive the very best ingenious design scheme every time.

This position needs an all-round hero who has a flair for detail, a skilled drill user and someone who can easily absorb and interpret industry design trends. We’d like to welcome Jules to our styling team who will be key to both our photography and CGI departments.

Jules Set Visions Stylist studio photography

Jules, what interior design trends are grabbing your attention?

“I have always had a thing for retro and vintage pieces which I love to combine with current trends to keep it looking modern. Currently I am still loving the botanical trend, as a plant addict I love the feeling of bringing the outside in. I also like the darker moody paint colours that are being seen more and more, as seen in the Teal Tease blog.


How do you keep up with industry changes?

“I have quite a collection of interior design books and magazines, but these do date quite quickly. I find the most up to date source of inspiration is from all the amazing people I follow daily on Instagram. I am also a Pinterest addict! You can find anything and everything on there!”


Lastly what is your favourite set you’ve styled so far?

“It has to be the Wickes paint job. It was great to work on such a lovely brief and three very different sets that were all about being brave and experimenting with paint colour. Right up my street!”

room set photography paint wall colours trend fashion mural

Keep an eye out for Jules’s interior trend tips and tricks by joining our exclusive monthly mailing list.


Thursday, June 8, 2017

Perfect Pet Photography

Creative product photography of contemporary dog beds featuring the perfect pet? Challenge: Accepted. Our dog loving interior stylist was more than happy to design the fresh feeling shots ensuring all imagery was up to scratch, hitting brand guide lines with a contemporary stylised set design.

begal_Dog_bed_photography

The Capture team made our pooches feel right at home whilst photographing various sized products plus a tricky a group shot. The model’s demands were at a minimum, just a few dog treats and plenty of water did the job.

studio_photography_product_dogs_set_visions

If your business needs a photography revamp ‘get on the dog and bone’ and let our creative expert studio photographers, set designers and builders envisage your product in a whole new light.

Wednesday, May 31, 2017

Pinterest worthy imagery

Are your images Pinterest worthy? The traditional customer journey has evolved. End consumers are now making key design decisions before speaking to professionals. We need to inspire the consumer through imagery whilst ensuring brochures and website content is up to scratch.

Pinterest Set Visions Lifestyle photography

Set Visions leads the way on lifestyle imagery. Our creative team is bursting with photographers, CGI specialist, interior designers and post production kings. The creative process is taken very seriously by our team, we take time to consider the audience and commercial appeal whilst absorbing each of client’s product details.

Our creative specialists then collaborate, directing lighting and camera style whilst making sure the interior design is on trend.

Set Visions’ editorial images are making an impact online via sites such as Pinterest, Instagram and Houzz. Why not take a look and see how our imagery can help boost your online profile?

Tuesday, May 23, 2017

Video showcase for marketeers

Our video department 'Motion' creates fantastic video content for instore use and marketing. Launching a new range of kitchen doors, our long-standing client needed the product video turning around quickly. Our creative team utilised new CGI images our Pix team created and combined these with editorial video shot in the photography studio and pre-shot location work.

promo video CGI location set visions

This trend based video also called upon our styling department, illustrating how the stylish grey gloss door is adaptable to today’s modern lifestyle whilst fitting with Benchmarx’s brand identity. Lastly, our editing team worked with the content to create the upbeat promo film perfect for in-store use, marketing and social media.

Wednesday, May 3, 2017

Engineered marketing content

Strong visual content is key to a successful marketing campaign. Whilst working with an international engineering company our art directors were challenged to take a piece of highly engineered product and visually illustrate the beauty of the product design.

crop

As a visual content agency, our in house team took a multi discipline approach. The conceptual studio photography and the CGI animation tied in with the client’s brand identity. The brief was very open which our Art Directors relished! The combined result has given the company both video and image content for in house publications, branding material through to website and social media content.

table_top_photography_engineering

Wednesday, April 26, 2017

Visualising instore concept designs

A long-standing client recently approached the Pix team to join forces for a high-status pitch
merchandise_caps_visual_MUFC


Our creative CGI department worked alongside Cardinal to create high quality visuals for the Manchester United store refit. The high standard visuals gave the national company a strong portfolio to present, establishing a competitive edge for the firm.

CGI is a great tool to test and develop product without the added expense of singular manufacture. Combinations are limitless testing material selection, product design and aesthetic details. Our in house designers developed the spatial design factoring in multi-use point of sale, architectural restrictions and how the space would visually look from a distance.

visual_concept_layouts

We think the final refit result are a great success, why not check out our architecture page on our new look website to see how our renders can help strengthen client pitches and presentations.

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18th Sep 2017

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Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk