Wednesday, August 2, 2017
Set Visions creates visual content
that works successfully across various social media platforms, print and
allows our clients to successfully run their marketing campaigns with seamless
supporting print publications.
A long-standing client
challenged us to create a fresh new approach to their brand imagery. They wanted to step away from
their traditional ‘trade’ style brochure and to create images that inspire and
captivate the end consumer instead.
interior designer wanted to include architectural details with a realistic
sized bathroom to bring the traditional pottery suite to life. Homely touches
were added through tactile props, adding to the lifestyle feel without
detracting the focus from the product.
The CGI team
created supporting photorealistic detail shots, pushing the creative feel
through camera and composition. These shots not only cross sell products but
also promote the aspirational lifestyle that can be achieved with this pottery
and interior design scheme.
are perfect for lifestyle brochures, original blog content and will be used as
promotional images on aspirational interiors design sites such as Pinterest and Houzz. For more info and to see our portfolio work for both CGI and Photography
Tuesday, July 25, 2017
Feature walls are back with impact. Moving on from the simple
effects of wallpaper and paint, designers are thinking outside the box and
using different materials to add colour and texture to create real wow factor
in interior spaces.
Tiles are a great way to make a statement and bring character to a
room. Typically seen in the bathroom and kitchen, but a tiled chimney breast in
a living room or a tiled headboard in a bedroom is a much more adventurous use
and adds interest with a dramatic focal point.
back tiles on this kitchen wall is a fun way to add colour and pattern. Also,
placing vertically instead of horizontally is a refreshing alternative. This
design would make even more of a statement if used in a living or dining space.
Combining multiple materials is another way to personalise a wall,
or in this case, a floor. The zig zag design works well to divide up the space
and zone areas. With open-plan living this would also work on walls to separate
and outline the different spaces.
A luxurious Grecian them has been achieved in this spacious
bathroom with an impactful mosaic which looks like a huge marble sculpture from
For those with a passion for plants, why not bring the outside
into the home with a vertical garden or living wall? Used here in a concrete wet room, it adds a
vibrant jungle feel to the space.
Thursday, July 13, 2017
Visual content on
social media is fast becoming a short cut to communicate brand identity, brand
culture and product communication. With
over 700 million active users, Instagram is a fantastic platform to
visually inspire and engage with your target market.
As a visual content agency Set Visions specialise in
lifestyle imagery, perfect for Instagram. Our keen-eyed Photographers and Art Directors
create images which promote your product to engage your potential consumer
emotionally - from our wow designed room sets to our more intimate lifestyle
photography, we have it covered.
Instagram is just one way to cross sell your product using
creative product photography - be it the latest release of kitchen facia or
next seasons’ soft furnishings. The same
visual content works perfectly for brochure, POS and website so your original
content created by Set Visions works even harder for you.
Why not visit Set Visions website or give us a call on 01274 610600 to discuss how our creative
approach to visual imagery can help push your marketing and online profile.
Friday, July 7, 2017
A CGI project offers
both flexibility and consistency to any client. A simple change of wall colour or styling
update can create a fresh new feel to any pre-existing image. Perfect for product comparisons allowing simple,
uncluttered brochure layouts.
We take pride in our R&D department, constantly striving
to create fantastic photorealistic CGI images whilst reducing our production
time to deliver cost effective results to clients. An example of this is we now work exclusively
with CGI bedding and rugs for all bedroom shots.
This enables us to update materials and patterns at a click
of a button without the timely wait for dressing beds and reshoots. Our in-house stylists keep a keen eye on the
details, ensuring our images are perfectly not perfect from a wrinkle in a bed
sheet to a magazine curl.
Wednesday, June 21, 2017
Team Set Visions is made up of a diverse creative bunch. Our interior design team is no exception ensuring
all our clients receive the very best ingenious design scheme every time.
This position needs an all-round hero who has
a flair for detail, a skilled drill user and someone who can easily absorb and
interpret industry design trends. We’d like to welcome Jules to our styling
team who will be key to both our photography and CGI departments.
Jules, what interior design trends are grabbing your attention?
“I have always had a thing for retro and vintage pieces which I
love to combine with current trends to keep it looking modern. Currently I am still
loving the botanical trend, as a plant addict I love the feeling of bringing
the outside in. I also like the darker moody paint colours that are being seen
more and more, as seen in the Teal Tease blog.”
How do you keep up with industry changes?
“I have quite a collection of interior design books and magazines,
but these do date quite quickly. I find the most up to date source of
inspiration is from all the amazing people I follow daily on Instagram.
I am also a Pinterest addict! You can find anything and everything on
Lastly what is your favourite set you’ve styled so far?
“It has to be the Wickes paint job. It was great to work on such a
lovely brief and three very different sets that were all about being brave and
experimenting with paint colour. Right up my street!”
Keep an eye out for Jules’s interior trend tips and tricks by
joining our exclusive monthly mailing list.
Thursday, June 8, 2017
product photography of contemporary dog beds featuring the perfect pet? Challenge:
Accepted. Our dog
loving interior stylist was more than happy to design the fresh feeling shots
ensuring all imagery was up to scratch, hitting brand guide lines with a
contemporary stylised set design.
The Capture team made our pooches feel right
at home whilst photographing various sized products plus a tricky a group
shot. The model’s
demands were at a minimum, just a few dog treats and plenty of water did the
If your business needs a photography revamp ‘get on
the dog and bone’ and let our creative expert studio photographers, set
designers and builders envisage your product in a whole new light.
Wednesday, May 31, 2017
Are your images
Pinterest worthy? The traditional customer journey has evolved. End consumers are now making key design
decisions before speaking to professionals.
We need to inspire the consumer through imagery whilst ensuring
brochures and website content is up to scratch.
Set Visions leads the way on lifestyle imagery. Our creative team is bursting with
photographers, CGI specialist, interior designers and post production
kings. The creative process is taken
very seriously by our team, we take time to consider the audience and commercial
appeal whilst absorbing each of client’s product details.
Our creative specialists then collaborate, directing
lighting and camera style whilst making sure the interior design is on trend.
Set Visions’ editorial images are making an impact online
via sites such as Pinterest, Instagram and Houzz.
Why not take a look and see how our
imagery can help boost your online profile?
Tuesday, May 23, 2017
Our video department 'Motion' creates fantastic video content for instore use and marketing. Launching a new range of kitchen doors,
our long-standing client needed the product video turning around quickly. Our creative team utilised new CGI images our
Pix team created and combined these with editorial video shot in the
photography studio and pre-shot location work.
This trend based video also called upon our styling
department, illustrating how the stylish grey gloss door is adaptable to
today’s modern lifestyle whilst fitting with Benchmarx’s brand identity.
Lastly, our editing team worked with the
content to create the upbeat promo film perfect for in-store use, marketing and
Wednesday, May 3, 2017
Strong visual content
is key to a successful marketing campaign. Whilst working with an international
engineering company our art directors were challenged to take a piece of highly
engineered product and visually illustrate the beauty of the product design.
As a visual content agency, our in house team took a
multi discipline approach. The conceptual
studio photography and the CGI animation tied in with the client’s brand
identity. The brief was very open which
our Art Directors relished! The combined
result has given the company both video and image content for in house publications,
branding material through to website and social media content.
Wednesday, April 26, 2017
A long-standing client
recently approached the Pix team to join forces for a high-status pitch
Our creative CGI department worked alongside Cardinal to create high quality visuals for the Manchester United store refit. The high
standard visuals gave the national company a strong portfolio to present,
establishing a competitive edge for the firm. CGI is a great tool to test and develop product without the
added expense of singular manufacture. Combinations are limitless testing
material selection, product design and aesthetic details. Our in house
designers developed the spatial design factoring in multi-use point of sale,
architectural restrictions and how the space would visually look from a
We think the final refit result are a great success, why not
check out our architecture page on our new look website to see how our
renders can help strengthen client pitches and presentations.