Thursday, March 15, 2018
AR can deliver near photographic 3d visuals to scale in your own home. The recent converge of technologies makes AR a commercially successful proposition, from a huge improvement of broadband and recent strives in live rendering. With the introduction of Apple’s new operation software and soon to be launched Google App demonstrates AR is viable and here to stay.
This technology will soon be built into every smart phone and tablet offering a virtual reality experience which can be exploited by e-commerce retailers to visualise any home or DIY product in a shopper’s home. It only requires those retailers to make the quality 3D content available in their customer’s journey to deliver this amazing shopping experience to the prospective customer.
If you’d like a demo or to just like to find out more don’t hesitate to give Chris Leonard a call on 01274 610600.
Wednesday, January 17, 2018
Video content is vital
to engage with online customers. Video is a great channel to explain unique
tech and design features that aren’t necessarily common knowledge or visible. Design
features are often the tipping point for a customer to click the ‘Buy Now’
button, lifting your product above the competition. The challenge for our
in-house team is to make the content both engaging and informative.
Our video department, Motion, strategically plan every
animation to keep videos short and educational whilst informing the customer of
all the benefits in one place. This eliminates the need for further information
searching, retaining the viewer’s attention and more importantly their
A recent project has seen us complete a range of such CGI
animations that does just that for Hisense, simply explaining their high-tech fridges
and TV’s in a way the customer can relate to. These CG videos show that not all
fridges are made equal - therefore giving the customer a more informed choice
and confidence in the brand and product.
Wednesday, January 10, 2018
photography is a perfect way to create a buzz around product launch. A
recent project saw our Capture team adapting their photography disciplines from
the studio to a fantastic industrial location.
Our international client has used the imagery to promote
their commercial launch of surface design, bridging creativity and product
practicalities. Our team worked alongside Camira fabrics to develop the
creative imagery to run alongside their existing brand strategy.
Everything from location scouting to the editorial art
direction was managed in house by our team. Following the successful location
shoot, the images will be used in the Surface Design Spotlight at Surface
Liking our location work? Get in contact with our
sales team to discuss your requirements for an all-inclusive quote, no hidden
Wednesday, January 3, 2018
2017 was a fantastic
year for Pix. Our talented in-house
team delivered hundreds of stylish visual solutions for our clients, and we’re incredibly
proud of the results. Here's a sneak peek of some of our favourite CG imagery covering kitchens,
From commercial scenes, to international environments and
product shots our updated portfolio demonstrates our adaptive path in each
project. Tricky deadlines and
challenging briefs excite our team, and our flexible cost saving approach to
CGI imagery is always the number one priority.The team would like to say a BIG Thank You to all our clients
for the opportunity to work with you, old and new. With a packed production schedule ready to go
we can’t wait to get started on 2018’s creations.