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Tuesday, January 10, 2017

CGI has never looked so real!

Pix main image

In 2009 Set Visions embarked on an adventure into the world of CGI. We created our brand “Pix”, which delivered undisputed photorealistic images. 8 years on and we’re delivering incredibly emotive imagery using our Pix technology, CGI has never looked so real, so lifestyle, so daylight.

Pix can also offer tremendous logistical benefits over traditional photography, and using techniques we’ve honed over the years, we deliver consistent quality and speed at the most competitive rates. Take a look at our all new CGI website to see some of our latest work - prepare to be amazed! pix.setvisions.co.uk


Wednesday, September 14, 2016

Architectural Aesthetic

A challenge for Set Visions Imaging Studios from Boss Design: Could our stylists and CGI artists create a selection of large architectural CGI room sets to showcase Myriad, Boss Design’s new range of modular furniture?
Set 1 Island (MAIN) V3 (DOF)

We achieved this by defining each space with an architectural feature to provide scale, context and interest with minimal lifestyle propping to allow the Myriad furniture to remain the hero.

Set 2 Huddle (MAIN) V4 (DOF)

The images authentically communicate the versatility of the product in the real world context, and here at Set Visions we pride ourselves on creating those defining images which leap from the page and enable products to stand out from the competition.

Boss Myriad Chain (MAIN) V5 (DOF)

Thursday, July 16, 2015

Putting the life in lifestyle CGI photography

Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.

Set Visions Photorealistic CGI Photography 1

Set Visions Photorealistic CGI Photography 2

A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.

Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!

Set Visions Photorealistic CGI Photography 3

Tiverton Slate Built Under Dishwasher (DOF) V2

In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.

We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.

Set Visions Photorealistic CGI Photography 5

Set Visions Photorealistic CGI Photography 6

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk