Friday, July 17, 2020
Due to the restrictions enforced during this pandemic, many
manufacturers and brands are having to abandon their usual routes to market.
Trade shows, showrooms and even the regular visits by the rep are being
superseded by online marketing and ecommerce.
Over the past few months, we have seen a dramatic increase
in enquiries for interactive solutions as brands look for new and meaningful
ways to engage with retail buying teams to showcase new product lines and
promotions.
Set Visions can provide you and your brand with quality
digital content through the use of Virtual Showrooms, Augmented Reality and
Interactive videos as this becomes ‘Business As Usual’.
Give us a call to see how we can put you ahead of the competition.
Wednesday, July 15, 2020
The past few months has been a challenging time for most people and businesses. Here at Set Visions we have been navigating through the changes brought about by remote working and social distancing, and we are pleased to say that due to their hard work and determination, our team have taken the changes in their stride with little or no loss to productivity.
Many have had the additional obstacle of juggling childcare or home teaching while still trying to maintain an eight-hour working day! Despite this, we have not seen a dip in moral or in the quality of their work and we are grateful to them all.
The Set Visions CGI team have been luckier than most having maintained a full order book throughout the lockdown period whilst picking up new clients. As some of our existing customers went into furlough, the CG team were asked to solve our customer’s photography problems caused by social distancing restrictions.
Our team have continued to work from home as normal creating CG environments and product imagery that would otherwise be unachievable through conventional photography methods.
With positive signs emerging we are keeping our mindset focused on what we are doing, ready to adapt and work with our clients to produce eye-catching content.
Thursday, June 18, 2020
With Covid putting a huge financial strain on the creative industry,
agencies are under pressure to deliver content with skeleton staff and squeezed
budgets. Set Visions has a long history of collaborative working with national
and international agencies. We are regularly commissioned by digital, PR,
advertising, and marketing agencies without the end client being aware.
Our CG studio has a flexible approach to production,
allowing us to continuously produce visual content throughout the last few
months.
Social distancing restrictions have been putting a stop to traditional
photography shoots. Our virtual CGI production team have been stepping in,
delivering photorealistic renders, CGI animation and AR solutions. Our key
account managers ensure projects are seamless, acting as extended members of
your team.
Outsourcing is a cost saving solution, adds creative value
and frees up much needed resources within an agency.
If your creative project needs visual support contact the
studio to discuss our flexible and collaborative approach to CGI, AR and Video
projects.
Wednesday, June 10, 2020
Platforms
such as Amazon and Pinterest have undoubtably been leading the way consumers search
for products online. Brands are taking note of this change in consumer habits, preferring
to search for inspirational product images rather than the traditional text
based search engines.
Image
searching is instantly gratifying, instantly communicates brand values and
shortens the buying process for consumers.
Set
Visions CGI team creates emotive lifestyle and editorial product renders that connect
with ecommerce shoppers, helping to convert the visual enquiries to online sales.
Our
multiple product shots also provide the essential content that is picked up by
search engines, elevating our client’s brand and Google ranking.
With
huge investment in Pinterest Lens and Asos Style Match, brands need to take on
board this change in shoppers’ habits, making visual searches key to their
digital marketing strategy. Our advice is to optimise your images for SEO, add
your alt tags and make your images mobile friendly.
Don’t
be left behind with poor visual content.
Contact our CGI team to find out how we can help to visually engage with
your online customers.
Monday, April 20, 2020
AR should be a serious consideration for your sales and B2B strategy. AR is still a new technology to most consumers. This engaging product has been updated to provide an effective interactive customer experience moving the software status from novel to engaging.
Set Vision's virtual 360 tours are a bespoke offering, allowing consumers to be bold with their design choices without committing to a price tag. Below we have created an open plan kitchen and boot room fitted out with the end customer’s choice of kitchen doors, fixtures and fittings. This demo is perfect for kitchen or DIY retailers looking to showcase their products.
The indirect sales tactic gains consumers’ trust and increases the status of your brand.
This process can also be easily integrated into B2B strategy, pitching for renovation work or interior design concepts, even packaging visualisations. The tool can be customised for each pitch, it can shorten the approvals process and put you ahead of your competitors.
The cost effective technology is easy to integrate into existing websites, with the end user just needing a smart tablet or phone to access the immersive tool.
Contact the studio to set up a demo or to discuss all of our AR solutions.
Wednesday, April 15, 2020
With the average 9 to 5 now on hold, working from home is the new norm.
As workers realise perching at the breakfast bar 8 hours a day isn’t ideal, consumers are turning to online shopping for more posture friendly solutions. A surge in DIY and spatial reconfiguring has seen unused and unloved corners converted to our official home offices.
With the unpredicted surge of online shopping, some retail sites maybe caught off guard by missing product images or dated lifestyle shots that do not reflect the true personality of our nation’s homes.
As budgets are being reviewed, content marketing needs to continue to maintain the conversation with your customers. Increased web time is an opportunity to convert online browsing to purchases.
Our CGI quick turnaround service produces engaging photorealistic images for email, social and website campaigns. Our team just need basic product dimensions and a couple of reference images to get started.
As the unforeseen restrictions firmly stay in place, CGI photography is a great imagery solution to the traditional go-to studio shoot.
The Set Visions CG team is fully up and running, working remotely with minimal disruption to the production schedule. Our project managers ensure clients are kept updated so they can have maximum input from the safety of their homes.
We believe content marketing is key to maintaining a relationship with your customers. To find out more info about our cost-effective service contact the studio to arrange a call from our team.
Tuesday, April 7, 2020
Our ‘how to’ videos are a tool to inform and educate professional trades people. Engaging and informative instructions build brand trust and fitters more likely to recommend their product to the homeowner. As our client, Wickes sell direct to public it is important their product can easily be installed by professional fitters.
Here our team produced a fitting video to support the launch of a new product for the national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.
We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.
The instructional video was created to sit alongside the launch of Wickes new handless concept range. Set Visions was integral in setting the art direction apart from their usual brand imagery; creating photorealistic renders of aspirational room set which reflects the sleek design concept that has a higher price point.
This content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing campaign.
Here’s our top tips for clear and affective how-to videos
· Reduce overheads by dropping the traditional voice over
· Simplified visuals keep focus on the topic
· Motion graphics communicate essential information
· Music adds to your brand persona
· Keep the same template to build brand recognition
Wednesday, April 1, 2020
Set Visions’ Visualise team offers immersive 360s tour of commercial spaces. The virtual reality (VR) solution gives panoramic views of any commercial or domestic space, perfect to test drive your spatial design before any builders are booked in.
For this recent project, our team were given a SketchUp file and converted these into the interactive room visual. A great feature of this product is the simple ability to move to different spaces within the building, to really gauge layout and the best placement of the furniture.
This creative solution has a variety of uses from support in complex architectural pitches, interior design concepts or design consultants bringing potential customers designs to life.
With simple integration into websites and a mobile friendly interaction, this cost effective immersive tool is a must. Test the 360 VR Tour here and contact the studio to see how our ‘360 spins’ can support your business proposals.
Thursday, March 26, 2020
It’s
#businessasusual for Set Visions. As a technology-based company, our team can
work remotely so you can rely on us to support your business needs. Our tested
and managed transition of our production team to home working allows us to keep
delivering our CGI, animation and AR projects from home, should the
occasion arise.
Our
supportive staff are manning the studio, with our doors open for quick
photography turn around jobs from packaging to 360 cutouts. This flexible
service can sustain the change in the market, with the nation turning their
attention to quick-fix DIY projects and online shopping. Home appliances and
decorative accessories are ideal content for ecommerce quick wins.
We’d
also like to thank our loyal staff that have been so considerate towards their
colleagues and our company through these fluctuating times. With their
dedication, we can in turn, support and strengthen your business in this time
of uncertainty.
For
any imagery or creative content queries contact the team or call the studio on 01274610600.
Tuesday, March 24, 2020
This
may not be everyone’s cup of tea but it’s certainly not boring! Influenced by Memphis Design, the postmodern collective that defined
avant-garde design during the 80’s, this bathroom is all about bright colours, grid
patterns, stripes and playful geometric shapes.
How to style up this look.
- Use lots of contrasting
repetitive pattern throughout.
- Choose bright neon, primary and
pastel colours.
- Add foliage in colourful plant
pots to soften the space.
- Use monochrome fixtures and
fittings which allow the colours to pop.
- Keep colourful patterned towels
out on display.
