Tuesday, October 23, 2018
Our experienced CGI Project Mangers work with agencies, marketing teams and product managers delivering photorealistic renders on time, to brief and to budget. Approached by a Manchester agency our CG team were asked to produce a set of bespoke kitchen designs that showcased the new range cookers for Stoves.
The key brief to Set Visions creative team was realism, natural lighting, lifestyle and product focus. Shoot The Moon wanted our images to deliver their concept and illustrate the lifestyle the Stoves products offers. Our CGI had to sit alongside Shoot The Moon’s in-house studio photography, supporting the marketing strategy they specifically designed.
The above images were created specifically for the web, designed to be used as a split screen. These were secondary shots, taken in the same scene as the main images. CGI is easily adaptable - meaning product changes or camera angles can be addressed at any point, saving time and money on set build compared to traditional photography.
A cost-effective benefit for this project was having the manufacturing CAD files provided. This eliminated our modelling costs and saved the supplier the hefty delivery of two large range cookers. All our supplied 3D files are treated very sensitively, with an NDA available for all our clients.
It’s fantastic to see the images used seamlessly with Shoot The Moon’s foodie photography highlighting CGI has great advantages, with traditional photography still being essential to the industry. For an informal chat to see how our team can support your creative content goals just get in touch!
Monday, July 2, 2018
Video has rapidly become the most effective way to sell your product online. By visually engaging with your current and potential customer base, you can build trust and communicate the values of your brand and key selling points of your product. Not only does video boost your Google rankings, it is encouraged on social media to be shared, gaining huge exposure to a new audience.
Hisense, one of our global clients, launched their product to sit alongside the sponsorship of the 2018 FIFA World Cup in Russia. The marketing campaign has seen their brand reach global audiences, with video being key to their marketing strategy.
By using video on their website to support the new product launch Hisense can easily communicate key product features and benefits whilst engaging with their customers for longer, leading product interest into product purchase.
The creative team at Set Visions have designed the CGI videos to be easily adaptable to suit alternative products. This means we can quickly produce vital content within brand guidelines for our client who needs to be responsive to the market.
To see how we can help convert your marketing investment into an advertising tool get in touchwith our team on 01274 610600 or visit our Motion portfolio.
Thursday, June 21, 2018
Our in-house creative team are vital to creating consistent, visually striking imagery. Overseen by our Head of Creative, Nina, this trend led service is included on all our projects - keeping Set Visions and our clients a step ahead of the competition.
Symphony, one of our long standing clients, teamed up with Laura Ashley Kitchens to launch the Hardbury Kitchen range and invited Nina to come along to the launch. Nina’s involvement in the project was instrumental to the style direction, ensuring all concepts fit within Laura Ashley’s brand guidelines. Nina was delighted to present her concept on the trend direction and the tactile finishes used in the project to major retailers at the exclusive preview.
Continuing to work alongside such an iconic names as Laura Ashley and Symphony is an immense pleasure and we’re incredibly proud of the results. If you’d like to find out more about our Styling Service contact the team on 01274 610600.
Monday, June 18, 2018
Chaos Group, the market leader in render engine supply,
recently covered Set Visions’ unique story of our transition from studio
cameras to CGI imagery, and the part their render engine, V-Ray, plays in
producing exceptionally photorealistic CG renders - perfect marketing content
for our clients.
It’s wonderful to be appreciated by such an industry leader
and thanks to Danny, our Technical Manager, for taking time out of his busy
schedule to take the interview.
Thursday, March 15, 2018
AR can deliver near photographic 3d visuals to scale in your own home. The recent converge of technologies makes AR a commercially successful proposition, from a huge improvement of broadband and recent strives in live rendering. With the introduction of Apple’s new operation software and soon to be launched Google App demonstrates AR is viable and here to stay.
This technology will soon be built into every smart phone and tablet offering a virtual reality experience which can be exploited by e-commerce retailers to visualise any home or DIY product in a shopper’s home. It only requires those retailers to make the quality 3D content available in their customer’s journey to deliver this amazing shopping experience to the prospective customer.
If you’d like a demo or to just like to find out more don’t hesitate to give Chris Leonard a call on 01274 610600.
Wednesday, January 17, 2018
Video content is vital
to engage with online customers. Video is a great channel to explain unique
tech and design features that aren’t necessarily common knowledge or visible. Design
features are often the tipping point for a customer to click the ‘Buy Now’
button, lifting your product above the competition. The challenge for our
in-house team is to make the content both engaging and informative.
Our video department, Motion, strategically plan every
animation to keep videos short and educational whilst informing the customer of
all the benefits in one place. This eliminates the need for further information
searching, retaining the viewer’s attention and more importantly their
purchasing decision.
A recent project has seen us complete a range of such CGI
animations that does just that for Hisense, simply explaining their high-tech fridges
and TV’s in a way the customer can relate to. These CG videos show that not all
fridges are made equal - therefore giving the customer a more informed choice
and confidence in the brand and product.
Wednesday, January 10, 2018
Unique location
photography is a perfect way to create a buzz around product launch. A
recent project saw our Capture team adapting their photography disciplines from
the studio to a fantastic industrial location.
Our international client has used the imagery to promote
their commercial launch of surface design, bridging creativity and product
practicalities. Our team worked alongside Camira fabrics to develop the
creative imagery to run alongside their existing brand strategy.
Everything from location scouting to the editorial art
direction was managed in house by our team. Following the successful location
shoot, the images will be used in the Surface Design Spotlight at Surface
Design Show.
Liking our location work? Get in contact with our
sales team to discuss your requirements for an all-inclusive quote, no hidden
costs.
