Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, November 12, 2019

Roku Keynote Speech

The IFA is a global showcase for entertainment technology, industry research and product launches. The event attracts international attention and Set Visions were proud to be part of it. Roku, the global streaming platform, is launching America’s top selling TV to the UK in conjunction with our CGI client, Hisense, who are the 4th largest TV company in the world. By expanding their presence in Europe and launching in the UK Hisense needs high quality promotional material that’s adaptable to any platform.

Set Visions was commissioned to create the promotional video highlighting the form and function of the product.By using CG animation our client took advantage of their existing assets, adapting their existing material to create new and cost-effective content. As a long-standing client of ours, the Hisense video was created efficiently and to brand guidelines.

With the animation produced by our Motion team being personally requested by the SEO to be shown at the Roku keynote speech, our team quickly provided the specially edited version in the specific large scale output.

To see us in action, scroll to 24:24 minutes in. The keynote speech was delivered at the IFA to industry experts in the technology and entertainment field. As a team we are proud to be able to contribute to a global event and the on going success of the brand.


Tuesday, October 15, 2019

Instagrammable Imagery

Digital marketing is a competitive field, so stand out of the crowd with Set Visions’ Pinterest worthy imagery. As consumers are increasingly researching on their smartphones for their next big ticket purchase it’s important that your marketing content works on this channel.

A recent project commissioned to our CGI team had us produce a number of product focused shots, set in achievable spaces with eye catching interior design-a service included as standard on our projects. These shots are perfect for mobile marketing platforms such as Pinterest and Instagram, as the cameos are product focused with a lifestyle feel that create great talking points with your followers.

bathroom inspiration instagram

Mobile marketing is often a component of a multi-channel campaign that allows you to get closer to consumers. Large scale room sets don’t always translate to some social media platforms as the detail is often downsized. Impactful and stylish imagery is perfect marketing content and is the best way to build your followers on social media.

To talk though your mobile marketing content call the studio on 01274610600 or contact the team to see how we can work with you to produce your own instagrammable imagery.

CGI lifestyle bathroom


CGI product render room set

Tuesday, October 1, 2019

Create A Conversation With Your Audience

Set Visions inhouse photography team, Capture, produce enticing food photography with the same flair and creative direction as our electronic and FMCG imagery. Here’s a great case study highlighting our photography studio working alongside our CGI studio to deliver images for brochure and social media.

As Pix, our CGI service, and Capture are both under one roof we provided a cost-effective solution to Everhot’s tactile photographic brief. Our Head of Creative pitched the imagery to their core customer base whilst having an editorial look to land their brand in the glossy interior mag circuit.

As a creative content studio, we think about the bigger picture for our clients. We needed our images to not only inform and educate the consumer about the product - we also wanted them to connect emotionally, especially for social media. Firstly, we created a stylist lead bank of cost effective computer generated imagery. We then produced a series of photography shots that support the CG story with recipe inspired images that tie in with the series of renders.

food photography with CGI

The set of images are pitched to the home cook who has a creative flair, with the interior design and recipes being achievable and relatable. Our Head of Creative was the linchpin to make sure the art direction was consistent across both services. To keep costs down we kept to table top photography produced by our inhouse photo team and food stylist.

food photography commercial studio

The images are great content for social media. They allow the brand to cultivate a community and encourage discussion amongst followers about their product and recipes, where people with similar lifestyles share interests through brand touch points. Building customer engagement and loyalty is a great strategy for a product that is a once in a lifetime investment.

To discuss brand strategy and customer engagement just contact the studio for an informal discussion with our team to see how our services can help connect your product to potential audiences.

food stylist professional photography


Everhot Brochure CGI and photography

Wednesday, September 25, 2019

CGI Studio Culture

behind the scenes set visions

Defining the culture of a studio is a hard task. As a creative content studio we are very proud of the quality and standards of work we produce, however this isn’t down to one member of staff, this is a result of a collaborative and respectful studio that values it’s employees just as much as our clients.

Our team is an eclectic mix, drawing on our own disciplines of surface design, photography and architecture. With over 25 years in the market our team constantly flex their creative muscles by producing content for brochure, advertising, social media and brand identity. As the industry changes so does their technical expertise; developing cost saving render scripts, AR solutions and augmented reality apps.

cgi studio behind the scenes

creative studio culture

Having our services under one roof means our team can advise the best and most cost-effective solution. The consistency across Photography, Photorealistic CGI, Video, Animation and AR is the quality of art direction and the interior design team. In turn supporting our production team to ensure our output is meeting demand and more importantly meeting their critical eye.

With over a third of the team committing to over a ten year stint, we value the collaborative nature of the Set Visions studio which in turn is passed onto our clients, listening to their values and working these into our visuals. We loved our CGI team stepping in front of the camera for a change shining a light on a creative collective that often goes above and beyond to capture the perfect image.

photography behind the scenes

Wednesday, September 11, 2019

Cut the commission with Set Visions

The marketing industry is changing. Brands are under immense pressure to refine budgets, evaluate spending and control costs. Set Visions is in a unique position to provide editorial content without inflated agency fees. Our creative content studio offers joined up solutions for marketing, with strategy and production being in-house.

With the unstoppable growth of online marketing and social media platforms, brands need fresh, regular, engaging content. Our CGI team produce photorealistic renders which are art directed and styled to perfection. Our editorial shots have featured in the high-end interior mags - quashing any preconceived ‘caddy’ concepts the industry has. Our creative services rival ad agency concepts at competitive rates.

a interior design CGI photorealistic


Another great benefit of working directly with Set Visions is the timely direct communication you will enjoy with our production team. By eliminating tardy, agency third party messages you are constantly in the loop with your project and budgets.

For an informal chat about the creative services the Set Visions team offers please contact the studio at any time or drop in for a brew and a briefing.

CGI print advert interiors

interior cgi creative agency

Wednesday, August 21, 2019

Is Augmented Reality Ecommerce Ready?... We Say: Yes.

There’s been a substantial shift over the past year from software app driven AR to hardware supported solutions. AR technology is now built into Apple and the big-name Android devices removing the requirement for expensive app development. Augmented reality files can now be embedded directly into a retailer’s product page just as any image or video. AR gives the shopper an in-home virtual reality experience without leaving the house avoiding a timely journey to the shops and the need for any specialist headset or hardware.

This in-browser augmented reality option is cheap and easy to implement. We simply create and optimize a 3D file in an AR format for you to upload onto your existing website. This allows the customer to engage with the product from the comfort of their armchair.

A brilliant by-product of this format is that 360 degree images appear on both new and older devices, including laptops and PCs for no extra effort. The product won’t have the full interactive AR benefits, but shoppers can still see a full 360 of the product.

If you’d like to find out more, please get in touch and we’d be more than happy to show you a demo and discuss opportunities.

Sunday, August 4, 2019

Kids Storage Product Photography

A great brief came through to our Capture team recently: produce product photography for a children’s storage range that showcased their fantastically playful product, making sure the imagery was perfect for their e-commerce site, social sites and any print media. Our client was eager to push their online business forward with our professional imagery.

Our in-house stylists designed a playroom in complementary soft pastel shades with key props to support the lifestyle feel. Our photography team continued the soft, tactile art direction with natural lighting whilst throwing the background out of focus drawing the eye to the hero product.

photography kids bedroom storage

kids product photography for ecommerce

To control costs the team utilised an existing room set in our studio, and with a nifty lick of paint and crafty reconfiguration we gave our client a bespoke look at a budget friendly price. Our team also delivered supporting product cut outs on white creating additional content for marketing. It was also a pleasure to have the clients on set to bag a couple of social media shots for future release.

The results are a range of images that capture the relaxed and fun nature of the product. With a second brief under discussion the team can’t wait to work with Potwells again. To see more of our Capture studio’s work visit our portfolio page or have an informal chat with the studio on 01274610600.

childrens product photography room set

Thursday, August 1, 2019

Clerkenwell Insights

Clerkenwell Design Week is an award-winning innovative design festival held over three days attracting the cream of the design industry. Nina, our head of Styling, made her annual trip to research and absorb key design insights and developments for the creative community.

Design consultation is included in our project costs, passing on our industry knowledge to your photography so your bespoke content is on trend and hits the right brochure and marketing platforms. We also produce commissioned Trend Reports for our clients that forecast across imagery, video and social media trends. This will put you ahead of your competitors and strengthen visual guidelines.

Here’s the rundown of Nina’s legwork visiting exhibitions, specialist installations and show rooms whilst catching up with some of our clients.

Interior Design trends Clerkenwell


Conscious Materials

With the trend for wellbeing growing in strength the emotive topic is well established with the design world. Environmentally conscious design encourages designers and consumers to take responsibility with recycled materials such as Terrazzo or vegan material alternatives or even low emission products. This is a subject matter is very close to our stylists’ hearts and championed at HQ.


Mindful Office

Again, this is a topic our Stylists directly influence at HQ - a happy employee is a productive employee! By refining a space, bringing in foliage and an inspirational décor our team are more focused in our creative meeting spaces. With the traditional office structure becoming an outdated concept we need to focus on productivity rather than the 9 to 5 grind.


Bright Pastels

Pastels have a subconscious calming affect with soft earthy tones having a touch of spring and rejuvenation. The positive colour palette was highlighted on all surfaces from wall murals, Terrazzo worktops and fabric prints at Clerkenwell.

For more details contact the studio for an informal discussion to see how our in-house service can benefit your imagery.

Tuesday, July 23, 2019

Reality Behind The Renders

A recent project completed for one of our long-standing clients saw our Project Management team seamlessly coordinate the logistics of our CGI team, Interior stylists, Models, Photographic studio team and post production. The result is a set of 14 images that are perfect for brochure and social media content.

Our stylist worked directly with Fabric Box marketing team to understand the design concepts behind their fabric designs and product range. Together they designed the unique environments with our team making sure the interior design trends, the CG architectural detailing and propping supported their product; ensuring the focus is on the contemporary blind designs.

Room sets for brochure blinds

The second phase of the project was to select and photograph models in our in-house photographic studio. These were then edited together by our post production specialists, resulting in ultra-real CGI images. Shooting models interacting with CGI props can be a technical challenge. As our production team strive for photoreal images they ensured the technique was perfected!

These images are perfect for marketing content, adding more value to our client who can use the renders for brochure, online and social media. Our clients have also ‘future proofed’ their shots by using CGI our CG artists can revisit at any time easily updating the images when the latest product ranges are released passing the saving back to our clients.

CGI studio shoot model behind the scenes

model behind the scenes CGI

For more information on how we can furfure proofing your marketing contact Set Visions or check out our CGI portfolio.

Tuesday, October 23, 2018

Creative Agency Collaboration

Our experienced CGI Project Mangers work with agencies, marketing teams and product managers delivering photorealistic renders on time, to brief and to budget. Approached by a Manchester agency our CG team were asked to produce a set of bespoke kitchen designs that showcased the new range cookers for Stoves.

Stoves tranditional range cooker Set Visions CGI


Stoves modern range cooker Set Visions CGI

The key brief to Set Visions creative team was realism, natural lighting, lifestyle and product focus. Shoot The Moon wanted our images to deliver their concept and illustrate the lifestyle the Stoves products offers. Our CGI had to sit alongside Shoot The Moon’s in-house studio photography, supporting the marketing strategy they specifically designed.

kitchen marketing  split screen website

The above images were created specifically for the web, designed to be used as a split screen. These were secondary shots, taken in the same scene as the main images. CGI is easily adaptable - meaning product changes or camera angles can be addressed at any point, saving time and money on set build compared to traditional photography.

A cost-effective benefit for this project was having the manufacturing CAD files provided. This eliminated our modelling costs and saved the supplier the hefty delivery of two large range cookers. All our supplied 3D files are treated very sensitively, with an NDA available for all our clients.

It’s fantastic to see the images used seamlessly with Shoot The Moon’s foodie photography highlighting CGI has great advantages, with traditional photography still being essential to the industry. For an informal chat to see how our team can support your creative content goals just get in touch!


Connect With Us

12th Nov 2019

Roku Keynote Speech

The IFA is a global showcase for entertainment technology, industry research and product...

More on our blog

A new range of lifestyle product details for
#interiordesign #render

A new range of lifestyle product details for
#studio #rendercontest

12th Nov 2019

Instagrammable Imagery

Digital marketing is a competitive field, so stand out of the crowd with Set Visions’...

More on our blog

Register for our newsletter

With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk