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Wednesday, February 12, 2020

Neff Case Study – Multiplatform Content Creators

Here at Set Visions, we offer cross platform content for targeted marketing campaigns. Our global client Neff, an international kitchen appliance brand, use our content to inspire and educate potential UK customers, helping to increase their brand’s awareness and generate sales.

The Brief

The set design was carefully considered for this project. Our team created three kitchen layouts that incorporated Neff’s cooking, cooling and washing appliances. Our Head of Creative also lead the interior design and unique cooking stories, making sure the personality behind the iconic brand could be interpreted and understood by the UK market.

The Campaign

The set design was carefully considered for this project. Our team created three kitchen layouts that incorporated Neff’s cooking, cooling and washing appliances. Our Head of Creative also lead the interior design and unique cooking stories, making sure the personality behind the iconic brand could be interpreted and understood by the UK market.

neff kitchen photography

As our client was keen to have as much original content as possible, we worked with their marketing department to deliver main images alongside cameos, which gave a more candid feel to the photography style. By updating the images with product variations, we were able to deliver multiple product shots that are in situ and relatable, avoiding the need of sterile white product cut outs.

kitchen appliances CGI

Following the stills, we then animated the 3D files to produce customer facing videos. These informative shorts gave hidden information about their products and highlighted the ease of use. Each video is based on the series of lifestyle images we created in 3Ds Max and gives our client the ability to advertise their customer base on multiple platforms with a consistent brand message.

The creation of a microsite is a great marketing strategy for the brand. They’re good for search engines and SEO and they can focus on a specific range or brand message. Ecommerce is a competitive place and savvy shoppers know how to research and compare products online before making their purchase. This is why multi-platform content educates, inspires and more importantly, builds shoppers confidence in the brand.

50 Neff CG foodie kitchen


Thursday, November 28, 2019

Cosy marketing content

Creating concepts with trend awareness is at the heart of our Styling team’s work. Here at Set Visions we know the value of understanding brand and the design process behind products. Our in-house photography team, Capture, worked with our client to produce a bank of trend led images that has plenty of social media friendly touch points. The result is our client has relevant and engaging content that attracts and retains their online audience.

The volume of lifestyle imagery created within a two day studio shoot is enough for our customer to use in their marketing campaign, avoiding dull repetition of content. Our team took advantage of the time by photographing the product and model in a relaxed candid style. This allows our client, Woolroom to use the images as touch point conversations with their customers. Woolroom can educate and inspire potential leads, taking them one step closer to their purchasing decision.

lifetyle studio photography

creative product photography bedroom

Not to forget Yogi’s input! By using a dog to support their imagery alongside the model, Yogi evokes emotion and relatability, a reaction that links back to the brand. This strategy is part of the service from the Set Visions team, who value dog cuddles as much as brand strategy.

model with dog lifestyle at home

To book a studio visit to meet the team and discuss our creatives process drop an email to sales@setvisions.co.uk or call 01274610600.


Thursday, October 27, 2016

Jeepers Creepers

Here is a real-life horror story, team Set Vision’s transformation is eerily…normal. This terror of tails was created by our very own retouching department who took true delight in transforming our MDs! Quite a side step of their daily tasks of retouching our lifestyle photography and bespoke CGI designs. This family of true terrors wish you all a screamin’ Halloweeeeeeen!

Mock up MARC

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Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk