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Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Wednesday, April 15, 2020

Convert home workers to online shoppers

With the average 9 to 5 now on hold, working from home is the new norm.

As workers realise perching at the breakfast bar 8 hours a day isn’t ideal, consumers are turning to online shopping for more posture friendly solutions. A surge in DIY and spatial reconfiguring has seen unused and unloved corners converted to our official home offices.

With the unpredicted surge of online shopping, some retail sites maybe caught off guard by missing product images or dated lifestyle shots that do not reflect the true personality of our nation’s homes.

As budgets are being reviewed, content marketing needs to continue to maintain the conversation with your customers. Increased web time is an opportunity to convert online browsing to purchases.

Our CGI quick turnaround service produces engaging photorealistic images for email, social and website campaigns. Our team just need basic product dimensions and a couple of reference images to get started.

As the unforeseen restrictions firmly stay in place, CGI photography is a great imagery solution to the traditional go-to studio shoot.

home office interior design inspiration

The Set Visions CG team is fully up and running, working remotely with minimal disruption to the production schedule. Our project managers ensure clients are kept updated so they can have maximum input from the safety of their homes.

We believe content marketing is key to maintaining a relationship with your customers. To find out more info about our cost-effective service contact the studio to arrange a call from our team.

Tuesday, April 7, 2020

How To Videos

Our ‘how to’ videos are a tool to inform and educate professional trades people. Engaging and informative instructions build brand trust and fitters more likely to recommend their product to the homeowner. As our client, Wickes sell direct to public it is important their product can easily be installed by professional fitters.

Here our team produced a fitting video to support the launch of a new product for the national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.

We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.

cgi animation kitchen fitting instructions

The instructional video was created to sit alongside the launch of Wickes new handless concept range. Set Visions was integral in setting the art direction apart from their usual brand imagery; creating photorealistic renders of aspirational room set which reflects the sleek design concept that has a higher price point.

This content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing campaign.


Here’s our top tips for clear and affective how-to videos

· Reduce overheads by dropping the traditional voice over

· Simplified visuals keep focus on the topic

· Motion graphics communicate essential information

· Music adds to your brand persona

· Keep the same template to build brand recognition

Wednesday, February 12, 2020

Pix | Neff Case Study – Multiplatform Content Creators

Here at Set Visions, we offer cross platform content for targeted marketing campaigns. Our global client Neff, an international kitchen appliance brand, use our content to inspire and educate potential UK customers, helping to increase their brand’s awareness and generate sales.

The Brief

The set design was carefully considered for this project. Our team created three kitchen layouts that incorporated Neff’s cooking, cooling and washing appliances. Our Head of Creative also lead the interior design and unique cooking stories, making sure the personality behind the iconic brand could be interpreted and understood by the UK market.

The Campaign

The set design was carefully considered for this project. Our team created three kitchen layouts that incorporated Neff’s cooking, cooling and washing appliances. Our Head of Creative also lead the interior design and unique cooking stories, making sure the personality behind the iconic brand could be interpreted and understood by the UK market.

neff kitchen photography

As our client was keen to have as much original content as possible, we worked with their marketing department to deliver main images alongside cameos, which gave a more candid feel to the photography style. By updating the images with product variations, we were able to deliver multiple product shots that are in situ and relatable, avoiding the need of sterile white product cut outs.

kitchen appliances CGI

Following the stills, we then animated the 3D files to produce customer facing videos. These informative shorts gave hidden information about their products and highlighted the ease of use. Each video is based on the series of lifestyle images we created in 3Ds Max and gives our client the ability to advertise their customer base on multiple platforms with a consistent brand message.

The creation of a microsite is a great marketing strategy for the brand. They’re good for search engines and SEO and they can focus on a specific range or brand message. Ecommerce is a competitive place and savvy shoppers know how to research and compare products online before making their purchase. This is why multi-platform content educates, inspires and more importantly, builds shoppers confidence in the brand.

50 Neff CG foodie kitchen


Monday, February 3, 2020

Set Visions | CGI Portfolio showcase

We’re not one to shy away when we produce good work. Here at Set Visions Pix, we pride ourselves on the high standards of our CGI output, pushing the photorealistic boundaries and photography style year on year.


To showcase some of our recent renders, we’ve updated our
portfolio with some exciting projects we’d love you to see. Through stunning photography, we bring our clients ideas and brands to life to create eye-catching CGI work that generates leads, increases awareness and builds brand reputation.

CGI roomset portflio kitchen bathroom bedroom

The Pix Team

Working with leading manufacturers, marketing teams and integrated agencies, the Pix creative team produce content that’s perfect for print, online and PR. This has resulted in many of our images being featured in established magazines and Sunday supplements. Our in-house team consists of CGI artists, stylists, interior designers, photographers, project managers and post-production art workers.


Our CGI Photography

Sepcialising in full roomset, furniture and product modelling, we can create realistic images to be used across advertising, brochures and catalogues. Our unique process is an incredible alternative to traditional photography and can assist home interior and décor industries present their products in a life-like way.


Our Portfolio

Bringing products and brands to life through quality CGI photography, we have worked on some amazing roomset, product and architectural projects. Explore our portfolio to see for yourself just how incredible CGI can be.

If you would like to find out more about the Pix team and our work, please don’t hesitate to get in touch. We’d be more than happy to run through some of our case studies or content strategies with you!

Tuesday, October 15, 2019

Instagrammable Imagery

Digital marketing is a competitive field, so stand out of the crowd with Set Visions’ Pinterest worthy imagery. As consumers are increasingly researching on their smartphones for their next big ticket purchase it’s important that your marketing content works on this channel.

A recent project commissioned to our CGI team had us produce a number of product focused shots, set in achievable spaces with eye catching interior design-a service included as standard on our projects. These shots are perfect for mobile marketing platforms such as Pinterest and Instagram, as the cameos are product focused with a lifestyle feel that create great talking points with your followers.

bathroom inspiration instagram

Mobile marketing is often a component of a multi-channel campaign that allows you to get closer to consumers. Large scale room sets don’t always translate to some social media platforms as the detail is often downsized. Impactful and stylish imagery is perfect marketing content and is the best way to build your followers on social media.

To talk though your mobile marketing content call the studio on 01274610600 or contact the team to see how we can work with you to produce your own instagrammable imagery.

CGI lifestyle bathroom


CGI product render room set

Thursday, October 27, 2016

Jeepers Creepers

Here is a real-life horror story, team Set Vision’s transformation is eerily…normal. This terror of tails was created by our very own retouching department who took true delight in transforming our MDs! Quite a side step of their daily tasks of retouching our lifestyle photography and bespoke CGI designs. This family of true terrors wish you all a screamin’ Halloweeeeeeen!

Mock up MARC

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Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk