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Thursday, March 16, 2023

Utilising AR for retail


The Otto Group is one of the world’s biggest ecommerce companies. Based in Hamburg, Germany, they operate in more than twenty countries.

They approached Set Visions, Ride Shotgun’s CGI team, to potentially add to their core base of content suppliers for an ever-growing catalogue of ecommerce sites. The vast amount of visual content required for their numerous retail brands means that an overview production framework must be adhered to by each CGI supplier.


For this test project, the client was looking to utilise AR (Augmented Reality) as an extra sales tool for customers to visualise a range of sofas from the comfort of their own homes. Our task was to produce-accurate 3D sofas in multiple iterations of different materials, colours, orientations and sizes. Totalling in a whopping 3,000 AR model assets.

Already a big enough challenge, we then discovered that the only technical specifications provided were in the form of raw spreadsheet data, with no photography, RBG colours or product web links.


Our Dev team wrote a custom script that cleverly loaded the web page of each product in the spreadsheet by constructing it from the SKU data, downloading the JPEG colour swatch and sampling it to get the sRGB data. Then writing this back into our Google sheet for later reference. On review, the client decided that we couldn’t rely on the accuracy of their own web colour swatches, and so they wanted colour to be referenced from the product photography from their website.

To achieve this, we created another custom script to download the hero image from each product web page, this provided a facility to mimic Photoshop colour sampling to capture an average RGB colour which was automatically registered on the Google sheet.

Thanks to this custom process, what would have taken days in Photoshop, now took mere hours for users to sample and record the colour of 3000+ sofas, group them by fabric type and create base textures of these materials.

Our custom script allowed us to take the appropriate base model (from a range of 50+), orientate it, apply the correct fabric and colour and the generate a ‘low poly’ model to be exported to Android or Apple file formats. These were validated against technical criteria to produce a 3D render of the model.


This was then fed in our custom testing app, which cross-reference the render to product photography. A simple keypress enabled the user to approve or reject it, with everything automatically fully tracked on the spreadsheet.

Having successfully delivered on our maiden project for The Otto Group, look out for more CGI collaborations in 2023…

Monday, January 16, 2023

A guide to using CGI


As competition heats up in the online world, it’s vital for brands to use every tool in the box to help them to stand out. A growing number of businesses across almost every sector are embracing CGI to tempt content-hungry customers and generate extra revenue.

Customers have an increased appetite for enriched experiences and personalised products. And this hunger is set to continue in the ever-immersive digital world.

Check out the full guide over at our HQ site, Ride Shotgun.

Monday, October 24, 2022

Augmented Reality In Your Room

Have you considered using AR (Augmented Reality) on your e-commerce site to stand out from your competitors? Research has shown that over 45% of people questioned would be interested in augmented reality tech to see how products could look in their home.

AR allows online shoppers to preview potential product purchases in their own homes. With no plugins or downloads, the software works seamlessly with any browser on any modern smart device.
This immersive shopping tool boosts shoppers' confidence in their product selection. By providing your customers with in-depth product information, the technology builds consumer trust in your brand and, in turn, reduces product returns.

Major retailers like Amazon, Wayfair, and IKEA are embracing the technology.

Now is the time to explore the possibilities and keep ahead of the curve before your customers begin to request them.


Road test the technology yourself following our QR code to try it on your smart device.


Set Visions are specialists in producing AR product files; our facilities are designed for volume and speed.

Does your studio lack the resources? We'd happily partner with your creative team to produce photorealistic lifestyle CGI product shots alongside AR product files to boost your eCommerce presence.

For a free and informal consultancy on how to improve your e-commerce strategy, simply contact the studio to arrange a call or in person meeting.

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