Monday, January 16, 2023
As competition heats up in the online world, it’s vital for brands to use every tool in the box to help them to stand out. A growing number of businesses across almost every sector are embracing CGI to tempt content-hungry customers and generate extra revenue.
Customers have an increased appetite for enriched experiences and personalised products. And this hunger is set to continue in the ever-immersive digital world.
Monday, October 24, 2022
Have you considered using AR (Augmented Reality) on your e-commerce site to stand out from your competitors? Research has shown that over 45% of people questioned would be interested in augmented reality tech to see how products could look in their home.
WHAT IS T?
AR allows online shoppers to preview potential product purchases in their own homes. With no plugins or downloads, the software works seamlessly with any browser on any modern smart device.
This immersive shopping tool boosts shoppers' confidence in their product selection. By providing your customers with in-depth product information, the technology builds consumer trust in your brand and, in turn, reduces product returns.
Major retailers like Amazon, Wayfair, and IKEA are embracing the technology.
Now is the time to explore the possibilities and keep ahead of the curve before your customers begin to request them.
Road test the technology yourself following our QR code to try it on your smart device.
Set Visions are specialists in producing AR product files; our facilities are designed for volume and speed.
Does your studio lack the resources? We'd happily partner with your creative team to produce photorealistic lifestyle CGI product shots alongside AR product files to boost your eCommerce presence.
For a free and informal consultancy on how to improve your e-commerce strategy, simply contact the studio to arrange a call or in person meeting.
Tuesday, May 10, 2022
Set Visions automation service can
visualise endless product combinations quickly and cost-effectively.
Ecommerce is a highly competitive market.
Savvy online shoppers are turned off by low res swatch shots and ‘also comes
in..’ They demand to see the product before making an informed purchase; our
batch rendering service is the perfect solution.
Our client JB Kind wanted to engage with
the online customers and show the endless possibilities of their product
combinations. They asked us to generate the content for their online
configurator to demonstrate the wide variety of their product designs in
relatable homely environments.
We created one core room set for
consistency and adapted this for a hall, kitchen, and living room. We then
generated a huge number of individual CGI renders, doors in every single
available finish, with alternative floors and handle choices.
To produce this volume of content
cost-effectively, our team automated the process. The bespoke method uses a
spreadsheet to drive the renders automatically. Product colours, finishes,
handle options, and even the floor and wall choice were all pre-specified by
our client. The software uses this information and connects to our render
manager, distributing the tasks to our render farm. By removing manual input,
we can reduce the unit costs for our customers.
On this occasion, we worked with our
client’s existing digital provider. Alternatively, our in-house team can fully
manage the configurator content and build, delivering the entire project through
Check out the finished visualiser here.
For an informal chat to discuss our batch
rendering and configurator service can improve your eCommerce offering, contact email@example.com to arrange a call.