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Monday, January 16, 2023

A guide to using CGI


As competition heats up in the online world, it’s vital for brands to use every tool in the box to help them to stand out. A growing number of businesses across almost every sector are embracing CGI to tempt content-hungry customers and generate extra revenue.

Customers have an increased appetite for enriched experiences and personalised products. And this hunger is set to continue in the ever-immersive digital world.

Check out the full guide over at our HQ site, Ride Shotgun.

Friday, December 2, 2022

Interactive Showroom Tour


As part of the Ride Shotgun group, we can offer our immersive 360 environment tours as part of a unique strategy, design and production service offering under one roof.

Benchmarx boasts over 150 branches, yet with when Covid-19 restrictions came into force that all-important store footfall was suddenly massively reduced.

They needed a way to replicate this experience and maintain traffic to their website. Benchmarx needed an interactive solution to build brand engagement that wasn’t a quick-fix gimmick, but rather something that would showcase the premium nature of Benchmark’s kitchen range in a highly credible and engaging way.

Check out the full case study here.

Monday, October 24, 2022

Augmented Reality In Your Room

Have you considered using AR (Augmented Reality) on your e-commerce site to stand out from your competitors? Research has shown that over 45% of people questioned would be interested in augmented reality tech to see how products could look in their home.

AR allows online shoppers to preview potential product purchases in their own homes. With no plugins or downloads, the software works seamlessly with any browser on any modern smart device.
This immersive shopping tool boosts shoppers' confidence in their product selection. By providing your customers with in-depth product information, the technology builds consumer trust in your brand and, in turn, reduces product returns.

Major retailers like Amazon, Wayfair, and IKEA are embracing the technology.

Now is the time to explore the possibilities and keep ahead of the curve before your customers begin to request them.


Road test the technology yourself following our QR code to try it on your smart device.


Set Visions are specialists in producing AR product files; our facilities are designed for volume and speed.

Does your studio lack the resources? We'd happily partner with your creative team to produce photorealistic lifestyle CGI product shots alongside AR product files to boost your eCommerce presence.

For a free and informal consultancy on how to improve your e-commerce strategy, simply contact the studio to arrange a call or in person meeting.

Tuesday, May 10, 2022

Visualise 1000s of product combinations

Set Visions automation service can visualise endless product combinations quickly and cost-effectively.

Ecommerce is a highly competitive market. Savvy online shoppers are turned off by low res swatch shots and ‘also comes in..’ They demand to see the product before making an informed purchase; our batch rendering service is the perfect solution.

Our client JB Kind wanted to engage with the online customers and show the endless possibilities of their product combinations. They asked us to generate the content for their online configurator to demonstrate the wide variety of their product designs in relatable homely environments.

We created one core room set for consistency and adapted this for a hall, kitchen, and living room. We then generated a huge number of individual CGI renders, doors in every single available finish, with alternative floors and handle choices.


To produce this volume of content cost-effectively, our team automated the process. The bespoke method uses a spreadsheet to drive the renders automatically. Product colours, finishes, handle options, and even the floor and wall choice were all pre-specified by our client. The software uses this information and connects to our render manager, distributing the tasks to our render farm. By removing manual input, we can reduce the unit costs for our customers.

On this occasion, we worked with our client’s existing digital provider. Alternatively, our in-house team can fully manage the configurator content and build, delivering the entire project through our agency.

Check out the finished visualiser here.

For an informal chat to discuss our batch rendering and configurator service can improve your eCommerce offering, contact to arrange a call.

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18th Sep 2023

Even More Creative Content? Works for us!

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The Ride Shotgun family is growing

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