Wednesday, August 2, 2017
Set Visions creates visual content
that works successfully across various social media platforms, print and
marketing. This
allows our clients to successfully run their marketing campaigns with seamless
supporting print publications.
A long-standing client
challenged us to create a fresh new approach to their brand imagery. They wanted to step away from
their traditional ‘trade’ style brochure and to create images that inspire and
captivate the end consumer instead.
Our in-house
interior designer wanted to include architectural details with a realistic
sized bathroom to bring the traditional pottery suite to life. Homely touches
were added through tactile props, adding to the lifestyle feel without
detracting the focus from the product.
The CGI team
created supporting photorealistic detail shots, pushing the creative feel
through camera and composition. These shots not only cross sell products but
also promote the aspirational lifestyle that can be achieved with this pottery
and interior design scheme.
These images
are perfect for lifestyle brochures, original blog content and will be used as
promotional images on aspirational interiors design sites such as Pinterest and Houzz. For more info and to see our portfolio work for both CGI and Photography
visit setvisions.co.uk.
Tuesday, January 10, 2017
In 2009 Set Visions embarked on an adventure into the world of CGI. We
created our brand “Pix”, which delivered undisputed photorealistic images. 8 years on and
we’re delivering incredibly emotive imagery using our Pix technology, CGI has
never looked so real, so lifestyle, so daylight.
Pix can also offer tremendous logistical benefits over traditional
photography, and using techniques we’ve honed over the years, we deliver
consistent quality and speed at the most competitive rates. Take a look at our
all new CGI website to see some of our latest work - prepare to be amazed! pix.setvisions.co.uk
Wednesday, September 14, 2016
A challenge for Set Visions Imaging Studios from Boss Design: Could our
stylists and CGI artists create a selection of large architectural CGI
room sets to showcase Myriad, Boss Design’s new range of modular furniture?
We achieved this by defining each space with an architectural feature to
provide scale, context and interest with minimal lifestyle propping to
allow the Myriad furniture to remain the hero.
The images authentically communicate the versatility of the product in
the real world context, and here at Set Visions we pride ourselves on
creating those defining images which leap from the page and enable
products to stand out from the competition.
Thursday, July 16, 2015
Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.
A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.
Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!
In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.
We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.
