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Monday, February 20, 2023

Budget or Brilliance?

Ride Shotgun


You probably already have a strategic above-the-line agency, who has been primarily appointed to define your longer term brand ambition and marketing strategy.

However, what we have learned is that when it comes to subsequent brand, marketing and content initiatives that sit under the lead proposition, these agencies can often be very costly and slow to respond. Your budget is blown before year-end with perhaps little to show for it.

That’s where Ride Shotgun come in – as a TIER TWO agency – specifically designed to answer strategic, creative and content production briefs in an agile and cost efficient way, with highly effective results.

Check out how finding the right balance between strategy, creativity, and your content production budget is having your cake and eating it.

Monday, January 16, 2023

A guide to using CGI


As competition heats up in the online world, it’s vital for brands to use every tool in the box to help them to stand out. A growing number of businesses across almost every sector are embracing CGI to tempt content-hungry customers and generate extra revenue.

Customers have an increased appetite for enriched experiences and personalised products. And this hunger is set to continue in the ever-immersive digital world.

Check out the full guide over at our HQ site, Ride Shotgun.

Tuesday, January 10, 2023

Riding Into Another Year


The fireworks may have ended and the decorations packed away, but Ride Shotgun is still celebrating their first birthday this January. It’s been a wild ride so far, from landing new and exciting clients, to winning our first awards, to welcoming Set Visions CGI studio into the Ride Shotgun team.

Here’s the 2022 lowdown from their very own CEO, Mark Mallinder and a sneek peek at our big plans for 2023.

Thursday, December 15, 2022

Forget sleigh rides. We’re Riding Shotgun.

The big news this season is that we recently became part of the Ride Shotgun group, a brand activation, creative, strategic and production agency with offices in Leeds, Sheffield, London and Portugal.

Alongside an expanded tech dev team and with the complementary strengths of Ride Shotgun this means we can now jointly deliver bigger and better projects and offer a full end-to-end brand journey for customers. 

We’re really looking forward to the wide range of exciting new projects this will mean and to working with our new Ride Shotgun colleagues. 


On a sad note, our Chairman Graham Nelson has retired and will be much missed by the entire Set Visions team. He brought a great sense of humour and camaraderie to the business and was famous for his awful morning meeting jokes. Always the consummate professional (on occasion…) Graham cared deeply about his staff and the company.

We wish him the very best in his retirement.


The studio will be closing for the Christmas break on Thursday 22nd December and will reopen for business on the 3rd of January. 

We wish everyone a restful Christmas break and look forward to more adventures with you in 2023. A huge thank you to all our fantastic staff and to all our brilliant clients, who give us the reason to do what we love doing every day of the year!

Tuesday, September 27, 2022

Ride Shotgun and Set Visions join forces

We have exciting news from the studio, something we are proud to announce: Set Visions is now part of the Ride Shotgun group.

Ride Shotgun is a brand activation, creative and production agency. Bringing our CGI team in-house complements their current offering of strategy and innovative production services. The group has placed our CGI studio at the forefront of large-volume content production, interactive and AR production services. 

Set Visions co-founder and Managing Director Chris Heeley will continue with Ride Shotgun as Digital Production Director and says joining Ride Shotgun will allow us to continue to push boundaries and challenge creative production methods.  

Chris said: "The fast pace and blurring lines of multi-channel marketing requires a collective approach, and Ride Shotgun's in-house strategy keeps us fluid and reactive to developing technologies.

Set Visions ways of working remain the same, and all the knowledge of your business and brand are carried with our team into this exciting new phase for us all."

Based in Leeds, Sheffield and London, Ride Shotgun have an excellent reputation, supporting brands across categories such as home and leisure, beauty, FMCG, and finance.

Catering for photography and video, their production facilities span across 30,000 sq ft in Leeds, plus their sunny site in Portugal. Location is a breeze for the team, regularly shooting and filming in the UK and Europe.

If you would like more information on the exciting changes here at Set Visions and the broader creative services the Ride Shotgun group offers, contact

Connect With Us

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