Tuesday, October 1, 2019
Set Visions inhouse photography team, Capture, produce enticing food photography with the same flair and creative direction as our electronic and FMCG imagery. Here’s a great case study highlighting our photography studio working alongside our CGI studio to deliver images for brochure and social media.
As Pix, our CGI service, and Capture are both under one roof we provided a cost-effective solution to Everhot’s tactile photographic brief. Our Head of Creative pitched the imagery to their core customer base whilst having an editorial look to land their brand in the glossy interior mag circuit.
As a creative content studio, we think about the bigger picture for our clients. We needed our images to not only inform and educate the consumer about the product - we also wanted them to connect emotionally, especially for social media. Firstly, we created a stylist lead bank of cost effective computer generated imagery. We then produced a series of photography shots that support the CG story with recipe inspired images that tie in with the series of renders.
The set of images are pitched to the home cook who has a creative flair, with the interior design and recipes being achievable and relatable. Our Head of Creative was the linchpin to make sure the art direction was consistent across both services. To keep costs down we kept to table top photography produced by our inhouse photo team and food stylist.
The images are great content for social media. They allow the brand to cultivate a community and encourage discussion amongst followers about their product and recipes, where people with similar lifestyles share interests through brand touch points. Building customer engagement and loyalty is a great strategy for a product that is a once in a lifetime investment.
To discuss brand strategy and customer engagement just contact the studio for an informal discussion with our team to see how our services can help connect your product to potential audiences.
Wednesday, January 3, 2018
2017 was a fantastic
year for Pix. Our talented in-house
team delivered hundreds of stylish visual solutions for our clients, and we’re incredibly
proud of the results. Here's a sneak peek of some of our favourite CG imagery covering kitchens,
From commercial scenes, to international environments and
product shots our updated portfolio demonstrates our adaptive path in each
project. Tricky deadlines and
challenging briefs excite our team, and our flexible cost saving approach to
CGI imagery is always the number one priority.The team would like to say a BIG Thank You to all our clients
for the opportunity to work with you, old and new. With a packed production schedule ready to go
we can’t wait to get started on 2018’s creations.
Thursday, July 13, 2017
Visual content on
social media is fast becoming a short cut to communicate brand identity, brand
culture and product communication. With
over 700 million active users, Instagram is a fantastic platform to
visually inspire and engage with your target market.
As a visual content agency Set Visions specialise in
lifestyle imagery, perfect for Instagram. Our keen-eyed Photographers and Art Directors
create images which promote your product to engage your potential consumer
emotionally - from our wow designed room sets to our more intimate lifestyle
photography, we have it covered.
Instagram is just one way to cross sell your product using
creative product photography - be it the latest release of kitchen facia or
next seasons’ soft furnishings. The same
visual content works perfectly for brochure, POS and website so your original
content created by Set Visions works even harder for you.
Why not visit Set Visions website or give us a call on 01274 610600 to discuss how our creative
approach to visual imagery can help push your marketing and online profile.
Tuesday, April 18, 2017
SV are proud to be part of the national initiative ‘Kit for Kids’.
Our location photography team have been
coordinating the national shoot, ensuring that every one of the 72 Football
League Clubs in England have been photographed with their star players meeting
their own local junior rising stars.
The community based initiative invited local youth
clubs to say what a new team kit would mean to them. The lucky winners also have the privilege of
their junior grass root stars of the future to visit their local team and meet
the current star players.
The mammoth coordination is ongoing, with
professional looking junior teams generating great publicity content which is
being used across multiple social media platforms.