Tuesday, December 17, 2019
There’s nothing like our favorite brands battling it out for the number one campaign spot. Well crafted content gets us in the festive mood, often with an emotive overtone to melt anyone’s heart.
This year, our Head of Creative worked with the Senior CGI team to create our very own seasonal renders, specifically designed for a social campaign. The images encapsulate a calm and refined yuletide look with a subtle nod to the party trend.
CG offers great flexibility, allowing the team to produce supporting cameos, each with a unique talking point. Having touch points within imagery is a great way for your audience to interact with your brand on social media. Our top tips are - make your content relatable to your customer persona, demonstrate your personality and more importantly for us, have fun!
Thursday, November 28, 2019
Creating concepts with trend awareness is at the heart of our Styling team’s work. Here at Set Visions we know the value of understanding brand and the design process behind products. Our in-house photography team, Capture, worked with our client to produce a bank of trend led images that has plenty of social media friendly touch points. The result is our client has relevant and engaging content that attracts and retains their online audience.
The volume of lifestyle imagery created within a two day studio shoot is enough for our customer to use in their marketing campaign, avoiding dull repetition of content. Our team took advantage of the time by photographing the product and model in a relaxed candid style. This allows our client, Woolroom to use the images as touch point conversations with their customers. Woolroom can educate and inspire potential leads, taking them one step closer to their purchasing decision.
Not to forget Yogi’s input! By using a dog to support their imagery alongside the model, Yogi evokes emotion and relatability, a reaction that links back to the brand. This strategy is part of the service from the Set Visions team, who value dog cuddles as much as brand strategy.
To book a studio visit to meet the team and discuss our creatives process drop an email to firstname.lastname@example.org or call 01274610600.
Tuesday, October 1, 2019
Set Visions inhouse photography team, Capture, produce enticing food photography with the same flair and creative direction as our electronic and FMCG imagery. Here’s a great case study highlighting our photography studio working alongside our CGI studio to deliver images for brochure and social media.
As Pix, our CGI service, and Capture are both under one roof we provided a cost-effective solution to Everhot’s tactile photographic brief. Our Head of Creative pitched the imagery to their core customer base whilst having an editorial look to land their brand in the glossy interior mag circuit.
As a creative content studio, we think about the bigger picture for our clients. We needed our images to not only inform and educate the consumer about the product - we also wanted them to connect emotionally, especially for social media. Firstly, we created a stylist lead bank of cost effective computer generated imagery. We then produced a series of photography shots that support the CG story with recipe inspired images that tie in with the series of renders.
The set of images are pitched to the home cook who has a creative flair, with the interior design and recipes being achievable and relatable. Our Head of Creative was the linchpin to make sure the art direction was consistent across both services. To keep costs down we kept to table top photography produced by our inhouse photo team and food stylist.
The images are great content for social media. They allow the brand to cultivate a community and encourage discussion amongst followers about their product and recipes, where people with similar lifestyles share interests through brand touch points. Building customer engagement and loyalty is a great strategy for a product that is a once in a lifetime investment.
To discuss brand strategy and customer engagement just contact the studio for an informal discussion with our team to see how our services can help connect your product to potential audiences.
Wednesday, September 11, 2019
The marketing industry is changing. Brands are under immense pressure to refine budgets, evaluate spending and control costs. Set Visions is in a unique position to provide editorial content without inflated agency fees. Our creative content studio offers joined up solutions for marketing, with strategy and production being in-house.
With the unstoppable growth of online marketing and social media platforms, brands need fresh, regular, engaging content. Our CGI team produce photorealistic renders which are art directed and styled to perfection. Our editorial shots have featured in the high-end interior mags - quashing any preconceived ‘caddy’ concepts the industry has. Our creative services rival ad agency concepts at competitive rates.
Another great benefit of working directly with Set Visions is the timely direct communication you will enjoy with our production team. By eliminating tardy, agency third party messages you are constantly in the loop with your project and budgets.
For an informal chat about the creative services the Set Visions team offers please contact the studio at any time or drop in for a brew and a briefing.
Thursday, June 21, 2018
Our in-house creative team are vital to creating consistent, visually striking imagery. Overseen by our Head of Creative, Nina, this trend led service is included on all our projects - keeping Set Visions and our clients a step ahead of the competition.
Symphony, one of our long standing clients, teamed up with Laura Ashley Kitchens to launch the Hardbury Kitchen range and invited Nina to come along to the launch. Nina’s involvement in the project was instrumental to the style direction, ensuring all concepts fit within Laura Ashley’s brand guidelines. Nina was delighted to present her concept on the trend direction and the tactile finishes used in the project to major retailers at the exclusive preview.
Continuing to work alongside such an iconic names as Laura Ashley and Symphony is an immense pleasure and we’re incredibly proud of the results. If you’d like to find out more about our Styling Service contact the team on 01274 610600.