Tuesday, December 17, 2019
There’s
nothing like our favorite brands battling it out for the number one campaign
spot. Well crafted
content gets us in the festive mood, often with an emotive overtone to melt
anyone’s heart.
This year,
our Head of Creative worked with the Senior CGI team to create our very own
seasonal renders, specifically designed for a social campaign. The images
encapsulate a calm and refined yuletide look with a subtle nod to the party
trend.
CG offers
great flexibility, allowing the team to produce supporting cameos, each with a
unique talking point. Having touch points within imagery is a great way for
your audience to interact with your brand on social media. Our top tips are -
make your content relatable to your customer persona, demonstrate your
personality and more importantly for us, have fun!
Tuesday, November 26, 2019
This trend is about pushing the limits, layering dark materials and high-quality finishes. Choose a designer edge to your home accessories to avoid the full on Halloween look. Don’t be afraid to be bold with your choices, consider your space and explore your lighting options.
Dark and
textured
Here we designed the bathroom to incorporate layers of moody wall finishes to give a bespoke, high-end feel. The recessed lighting in the ceiling completes the look and creates depth and drama to the room.
In the kitchen our moody industrial treatment mixes matt black metal, grainy woods and a unique raw finish on the walls. The high gloss kitchen contrasting against the raw material finishes makes this look a showstopper.
Bold lux
With wallpaper making a strong revival why not play about with textured papers? Here we have painted the top layer in gold to give an opulent lux feel and ties in the brassware. Heavy wood and stone basins ground this look.
Reclaimed textured dark wood ceiling cladding sets the look for this living room. What could be a typical bright space acquires a bold, dark twist. Alongside the feature ceiling, black framework and copper tones bring a dusk look and feel.
Friday, November 8, 2019
With
Black Friday and Cyber Monday soon coming into focus, Set Visions is in the
perfect position to get your digital marketing ready for the ecommerce event. Savvy shoppers research and compare products
online whilst keeping an eye out on social media call outs. Once your potential
customers click through to your site the next critical step toward purchase is
to inform, educate and seduce. Set Visions provides visual content that
showcases product design in realistic room sets, so your wow factor is covered.
To increase
the visual content of your product offering Set Visions has a cost-effective
CGI cut out service that gives clear and detailed images of your product on a
white background. Size variants and alternative product combinations are no
problem, the inhouse team can easily update 3D product files to produce the
renders. Our CG cut outs are accurate and consistent every time, utilizing the
same camera and lighting rendering at high resolution.
The team
can easily produce multiple variants and colour ways of a product, in any
finish, to highlight the potential breadth of product on offer. Understandably
shoppers want to see every option available, as the old line ‘also available
in…’ just doesn’t work with today’s consumers.
For
costs and a more detailed run through of our services contact the office on
01274610600 or drop an email to sales@setvisions.co.uk to arrange a visit and studio tour.
Tuesday, October 15, 2019
Digital
marketing is a competitive field, so stand out of the crowd with Set Visions’
Pinterest worthy imagery. As consumers are increasingly researching on their smartphones
for their next big ticket purchase it’s important that your marketing content
works on this channel.
A recent
project commissioned to our CGI team had us produce a number of product focused
shots, set in achievable spaces with eye catching interior design-a service included
as standard on our projects. These shots are perfect for mobile marketing
platforms such as Pinterest and Instagram, as the cameos are product focused
with a lifestyle feel that create great talking points with your followers.
Mobile
marketing is often a component of a multi-channel campaign that allows you to
get closer to consumers. Large scale room sets don’t always translate to some
social media platforms as the detail is often downsized. Impactful and stylish
imagery is perfect marketing content and is the best way to build your followers on social
media.
To talk
though your mobile marketing content call the studio on 01274610600 or contact the team to see how we can work with you to produce your own instagrammable
imagery.
Wednesday, September 25, 2019
Defining
the culture of a studio is a hard task. As a creative content studio we are very proud
of the quality and standards of work we produce, however this isn’t down to one
member of staff, this is a result of a collaborative and respectful studio that
values it’s employees just as much as our clients.
Our team is
an eclectic mix, drawing on our own disciplines of surface design, photography
and architecture. With over 25 years in the market our team constantly flex
their creative muscles by producing content for brochure, advertising, social
media and brand identity. As the industry changes so does their technical expertise;
developing cost saving render scripts, AR solutions and augmented reality
apps.
Having our
services under one roof means our team can advise the best and most cost-effective
solution. The consistency across Photography, Photorealistic CGI, Video,
Animation and AR is the quality of art direction and the interior design team. In
turn supporting our production team to ensure our output is meeting demand and
more importantly meeting their critical eye.
With over a
third of the team committing to over a ten year stint, we value the
collaborative nature of the Set Visions studio which in turn is passed onto our
clients, listening to their values and working these into our visuals. We loved
our CGI team stepping in front of the camera for a change shining a light on a creative
collective that often goes above and beyond to capture the perfect image.
Tuesday, September 24, 2019
With the increase in our order
books, Set Visions are thrilled to introduce Claire to the CGI project
management team. Claire will be the linchpin between production and client whilst
supporting the Set Visions production and growth plans.
Studio culture is important to our team, we love to
engage with clients, building knowledge and mutual respect every step of the
way. With a background in product design and procurement we can’t wait to see
Claire driving projects forward whilst providing a great service for our CG clients.
Wednesday, September 11, 2019
The
marketing industry is changing. Brands are under immense pressure
to refine budgets, evaluate spending and control costs. Set Visions is in a unique position to provide
editorial content without inflated agency fees.
Our creative content studio offers joined up solutions for marketing,
with strategy and production being in-house.
With the
unstoppable growth of online marketing and social media platforms, brands need
fresh, regular, engaging content. Our
CGI team produce photorealistic renders which are art directed and styled to
perfection. Our editorial shots have
featured in the high-end interior mags - quashing any preconceived ‘caddy’
concepts the industry has. Our creative
services rival ad agency concepts at competitive rates.
Another
great benefit of working directly with Set Visions is the timely direct
communication you will enjoy with our production team. By eliminating tardy, agency third party
messages you are constantly in the loop with your project and budgets.
For an
informal chat about the creative services the Set Visions team offers please contact the studio at any time or drop in for a brew and a
briefing.
Tuesday, August 13, 2019
By offering both photography and CGI under one roof Set Visions produce effective marketing solutions supporting our clients’ goals. To help increase Otty’s online sales, one of our long-standing Photography clients requested our CGI team create an animated explosion of their product.
This realistic product rendering demonstrates the technical design inside the mattress whilst illustrating the aesthetic of the overall design. This affective render brings to life an otherwise flat image, that in turn increased the commercial appeal of the product. As Otty exclusively sell online this not only increases product exposure, the video will also help the all-important Google rankings.
This product video supports the ongoing lifestyle photography that our Capture team are creating for the client. These have a great editorial feel which are perfect for Pinterest and Instagram. Check out the Pinterest worthy project our team created for Otty here.
Technical explosions can be applied to any industry, especially those who have engineering hidden away. To discuss how product explosions can help exposure of your product contact sales@setvisions.co.uk or call on 01274610600.
Friday, August 9, 2019
Clear and concise product imagery is crucial to any ecommerce business. Here at Set Visions our CGI department, Pix, has the perfect set up of high-volume product shots at the click of a button. The automated CG process takes out the human element saving both time and money for our customers.
To create a cohesive look Set Visions produce cut outs at a consistent angle allowing our clients to have a considered design approach in their web layouts, which in turn builds visual brand identity. The clean aesthetic can also be mixed with editorial shots and multiple cut out angles acting as a supporting visual to give a fuller impression of your product.
For those more discerning online shoppers who like to see every combination and colour option Set Visions can easily produce a set of images that cover every configuration and colour combination.
All our visualisations are rendered at high resolution, perfect for those who like to zoom in. The team can also produce renders at multiple angles and detailed shots highlighting the finer details of your product. By showing as much detail of your product as possible, the consumer will be clearly informed and inspired… making a critical step closer towards the online purchase.
To discuss our cost saving automated cut out service contact the tam via email or phone on 01274610600.Thursday, August 1, 2019
Clerkenwell Design Week is an award-winning innovative
design festival held over three days attracting the cream of the design
industry. Nina, our head of Styling,
made her annual trip to research and absorb key design insights and
developments for the creative community.
Design consultation is included in our project costs,
passing on our industry knowledge to your photography so your bespoke content
is on trend and hits the right brochure and marketing platforms. We also produce commissioned Trend Reports for
our clients that forecast across imagery, video and social media trends. This will put you ahead of your competitors
and strengthen visual guidelines.
Here’s the rundown of Nina’s legwork visiting exhibitions,
specialist installations and show rooms whilst catching up with some of our
clients.
Conscious Materials
With the trend for wellbeing growing in strength the emotive
topic is well established with the design world. Environmentally conscious design encourages
designers and consumers to take responsibility with recycled materials such as
Terrazzo or vegan material alternatives or even low emission products. This is a subject matter is very close to our
stylists’ hearts and championed at HQ.
Mindful Office
Again, this is a topic our Stylists directly influence at HQ
- a happy employee is a productive employee!
By refining a space, bringing in foliage and an inspirational décor our
team are more focused in our creative meeting spaces. With the traditional office structure becoming
an outdated concept we need to focus on productivity rather than the 9 to 5
grind.
Bright Pastels
Pastels have a subconscious calming affect with soft earthy
tones having a touch of spring and rejuvenation. The positive colour palette was highlighted on
all surfaces from wall murals, Terrazzo worktops and fabric prints at Clerkenwell.
For more details contact the studio for an
informal discussion to see how our in-house service can benefit your imagery.
