Tuesday, October 15, 2019
Digital marketing is a competitive field, so stand out of the crowd with Set Visions’ Pinterest worthy imagery. As consumers are increasingly researching on their smartphones for their next big ticket purchase it’s important that your marketing content works on this channel.
A recent project commissioned to our CGI team had us produce a number of product focused shots, set in achievable spaces with eye catching interior design-a service included as standard on our projects. These shots are perfect for mobile marketing platforms such as Pinterest and Instagram, as the cameos are product focused with a lifestyle feel that create great talking points with your followers.
Mobile marketing is often a component of a multi-channel campaign that allows you to get closer to consumers. Large scale room sets don’t always translate to some social media platforms as the detail is often downsized. Impactful and stylish imagery is perfect marketing content and is the best way to build your followers on social media.
To talk though your mobile marketing content call the studio on 01274610600 or contact the team to see how we can work with you to produce your own instagrammable imagery.
Tuesday, October 1, 2019
Set Visions inhouse photography team, Capture, produce enticing food photography with the same flair and creative direction as our electronic and FMCG imagery. Here’s a great case study highlighting our photography studio working alongside our CGI studio to deliver images for brochure and social media.
As Pix, our CGI service, and Capture are both under one roof we provided a cost-effective solution to Everhot’s tactile photographic brief. Our Head of Creative pitched the imagery to their core customer base whilst having an editorial look to land their brand in the glossy interior mag circuit.
As a creative content studio, we think about the bigger picture for our clients. We needed our images to not only inform and educate the consumer about the product - we also wanted them to connect emotionally, especially for social media. Firstly, we created a stylist lead bank of cost effective computer generated imagery. We then produced a series of photography shots that support the CG story with recipe inspired images that tie in with the series of renders.
The set of images are pitched to the home cook who has a creative flair, with the interior design and recipes being achievable and relatable. Our Head of Creative was the linchpin to make sure the art direction was consistent across both services. To keep costs down we kept to table top photography produced by our inhouse photo team and food stylist.
The images are great content for social media. They allow the brand to cultivate a community and encourage discussion amongst followers about their product and recipes, where people with similar lifestyles share interests through brand touch points. Building customer engagement and loyalty is a great strategy for a product that is a once in a lifetime investment.
To discuss brand strategy and customer engagement just contact the studio for an informal discussion with our team to see how our services can help connect your product to potential audiences.