Wednesday, August 21, 2019
There’s been a substantial shift over the past year from software app driven AR to hardware supported solutions. AR technology is now built into Apple and the big-name Android devices removing the requirement for expensive app development. Augmented reality files can now be embedded directly into a retailer’s product page just as any image or video. AR gives the shopper an in-home virtual reality experience without leaving the house avoiding a timely journey to the shops and the need for any specialist headset or hardware.
This in-browser augmented reality option is cheap and easy to implement. We simply create and optimize a 3D file in an AR format for you to upload onto your existing website. This allows the customer to engage with the product from the comfort of their armchair.
A brilliant by-product of this format is that 360 degree images appear on both new and older devices, including laptops and PCs for no extra effort. The product won’t have the full interactive AR benefits, but shoppers can still see a full 360 of the product.
If you’d like to find out more, please get in touch and we’d be more than happy to show you a demo and discuss opportunities.
Sunday, August 4, 2019
A great brief came through to our Capture team recently: produce product photography for a children’s storage range that showcased their fantastically playful product, making sure the imagery was perfect for their e-commerce site, social sites and any print media. Our client was eager to push their online business forward with our professional imagery.
Our in-house stylists designed a playroom in complementary soft pastel shades with key props to support the lifestyle feel. Our photography team continued the soft, tactile art direction with natural lighting whilst throwing the background out of focus drawing the eye to the hero product.
To control costs the team utilised an existing room set in our studio, and with a nifty lick of paint and crafty reconfiguration we gave our client a bespoke look at a budget friendly price. Our team also delivered supporting product cut outs on white creating additional content for marketing. It was also a pleasure to have the clients on set to bag a couple of social media shots for future release.
The results are a range of images that capture the relaxed and fun nature of the product. With a second brief under discussion the team can’t wait to work with Potwells again. To see more of our Capture studio’s work visit our portfolio page or have an informal chat with the studio on 01274610600.
Thursday, August 1, 2019
Clerkenwell Design Week is an award-winning innovative design festival held over three days attracting the cream of the design industry. Nina, our head of Styling, made her annual trip to research and absorb key design insights and developments for the creative community.
Design consultation is included in our project costs, passing on our industry knowledge to your photography so your bespoke content is on trend and hits the right brochure and marketing platforms. We also produce commissioned Trend Reports for our clients that forecast across imagery, video and social media trends. This will put you ahead of your competitors and strengthen visual guidelines.
Here’s the rundown of Nina’s legwork visiting exhibitions, specialist installations and show rooms whilst catching up with some of our clients.
With the trend for wellbeing growing in strength the emotive topic is well established with the design world. Environmentally conscious design encourages designers and consumers to take responsibility with recycled materials such as Terrazzo or vegan material alternatives or even low emission products. This is a subject matter is very close to our stylists’ hearts and championed at HQ.
Again, this is a topic our Stylists directly influence at HQ - a happy employee is a productive employee! By refining a space, bringing in foliage and an inspirational décor our team are more focused in our creative meeting spaces. With the traditional office structure becoming an outdated concept we need to focus on productivity rather than the 9 to 5 grind.
Pastels have a subconscious calming affect with soft earthy tones having a touch of spring and rejuvenation. The positive colour palette was highlighted on all surfaces from wall murals, Terrazzo worktops and fabric prints at Clerkenwell.
For more details contact the studio for an informal discussion to see how our in-house service can benefit your imagery.