Tuesday, August 13, 2019
By offering both photography and CGI under one roof Set Visions produce effective marketing solutions supporting our clients’ goals. To help increase Otty’s online sales, one of our long-standing Photography clients requested our CGI team create an animated explosion of their product.
This realistic product rendering demonstrates the technical design inside the mattress whilst illustrating the aesthetic of the overall design. This affective render brings to life an otherwise flat image, that in turn increased the commercial appeal of the product. As Otty exclusively sell online this not only increases product exposure, the video will also help the all-important Google rankings.
This product video supports the ongoing lifestyle photography that our Capture team are creating for the client. These have a great editorial feel which are perfect for Pinterest and Instagram. Check out the Pinterest worthy project our team created for Otty here.
Technical explosions can be applied to any industry, especially those who have engineering hidden away. To discuss how product explosions can help exposure of your product contact sales@setvisions.co.uk or call on 01274610600.
Friday, August 9, 2019
Clear and concise product imagery is crucial to any ecommerce business. Here at Set Visions our CGI department, Pix, has the perfect set up of high-volume product shots at the click of a button. The automated CG process takes out the human element saving both time and money for our customers.
To create a cohesive look Set Visions produce cut outs at a consistent angle allowing our clients to have a considered design approach in their web layouts, which in turn builds visual brand identity. The clean aesthetic can also be mixed with editorial shots and multiple cut out angles acting as a supporting visual to give a fuller impression of your product.
For those more discerning online shoppers who like to see every combination and colour option Set Visions can easily produce a set of images that cover every configuration and colour combination.
All our visualisations are rendered at high resolution, perfect for those who like to zoom in. The team can also produce renders at multiple angles and detailed shots highlighting the finer details of your product. By showing as much detail of your product as possible, the consumer will be clearly informed and inspired… making a critical step closer towards the online purchase.
To discuss our cost saving automated cut out service contact the tam via email or phone on 01274610600.Thursday, August 1, 2019
Clerkenwell Design Week is an award-winning innovative
design festival held over three days attracting the cream of the design
industry. Nina, our head of Styling,
made her annual trip to research and absorb key design insights and
developments for the creative community.
Design consultation is included in our project costs,
passing on our industry knowledge to your photography so your bespoke content
is on trend and hits the right brochure and marketing platforms. We also produce commissioned Trend Reports for
our clients that forecast across imagery, video and social media trends. This will put you ahead of your competitors
and strengthen visual guidelines.
Here’s the rundown of Nina’s legwork visiting exhibitions,
specialist installations and show rooms whilst catching up with some of our
clients.
Conscious Materials
With the trend for wellbeing growing in strength the emotive
topic is well established with the design world. Environmentally conscious design encourages
designers and consumers to take responsibility with recycled materials such as
Terrazzo or vegan material alternatives or even low emission products. This is a subject matter is very close to our
stylists’ hearts and championed at HQ.
Mindful Office
Again, this is a topic our Stylists directly influence at HQ
- a happy employee is a productive employee!
By refining a space, bringing in foliage and an inspirational décor our
team are more focused in our creative meeting spaces. With the traditional office structure becoming
an outdated concept we need to focus on productivity rather than the 9 to 5
grind.
Bright Pastels
Pastels have a subconscious calming affect with soft earthy
tones having a touch of spring and rejuvenation. The positive colour palette was highlighted on
all surfaces from wall murals, Terrazzo worktops and fabric prints at Clerkenwell.
For more details contact the studio for an
informal discussion to see how our in-house service can benefit your imagery.
