Monday, April 20, 2020
AR should be a serious consideration for your sales and B2B strategy. AR is still a new technology to most consumers. This engaging product has been updated to provide an effective interactive customer experience moving the software status from novel to engaging.
Set Vision's virtual 360 tours are a bespoke offering, allowing consumers to be bold with their design choices without committing to a price tag. Below we have created an open plan kitchen and boot room fitted out with the end customer’s choice of kitchen doors, fixtures and fittings. This demo is perfect for kitchen or DIY retailers looking to showcase their products.
The indirect sales tactic gains consumers’ trust and increases the status of your brand.
This process can also be easily integrated into B2B strategy, pitching for renovation work or interior design concepts, even packaging visualisations. The tool can be customised for each pitch, it can shorten the approvals process and put you ahead of your competitors.
The cost effective technology is easy to integrate into existing websites, with the end user just needing a smart tablet or phone to access the immersive tool.
Contact the studio to set up a demo or to discuss all of our AR solutions.
Wednesday, April 15, 2020
With the average 9 to 5 now on hold, working from home is the new norm.
As workers realise perching at the breakfast bar 8 hours a day isn’t ideal, consumers are turning to online shopping for more posture friendly solutions. A surge in DIY and spatial reconfiguring has seen unused and unloved corners converted to our official home offices.
With the unpredicted surge of online shopping, some retail sites maybe caught off guard by missing product images or dated lifestyle shots that do not reflect the true personality of our nation’s homes.
As budgets are being reviewed, content marketing needs to continue to maintain the conversation with your customers. Increased web time is an opportunity to convert online browsing to purchases.
Our CGI quick turnaround service produces engaging photorealistic images for email, social and website campaigns. Our team just need basic product dimensions and a couple of reference images to get started.
As the unforeseen restrictions firmly stay in place, CGI photography is a great imagery solution to the traditional go-to studio shoot.
The Set Visions CG team is fully up and running, working remotely with minimal disruption to the production schedule. Our project managers ensure clients are kept updated so they can have maximum input from the safety of their homes.
We believe content marketing is key to maintaining a relationship with your customers. To find out more info about our cost-effective service contact the studio to arrange a call from our team.
Tuesday, April 7, 2020
Our ‘how to’ videos are a tool to inform and educate professional trades people. Engaging and informative instructions build brand trust and fitters more likely to recommend their product to the homeowner. As our client, Wickes sell direct to public it is important their product can easily be installed by professional fitters.
Here our team produced a fitting video to support the launch of a new product for the national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.
We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.
The instructional video was created to sit alongside the launch of Wickes new handless concept range. Set Visions was integral in setting the art direction apart from their usual brand imagery; creating photorealistic renders of aspirational room set which reflects the sleek design concept that has a higher price point.
This content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing campaign.
Here’s our top tips for clear and affective how-to videos
· Reduce overheads by dropping the traditional voice over
· Simplified visuals keep focus on the topic
· Motion graphics communicate essential information
· Music adds to your brand persona
· Keep the same template to build brand recognition
Wednesday, April 1, 2020
Set Visions’ Visualise team offers immersive 360s tour of commercial spaces. The virtual reality (VR) solution gives panoramic views of any commercial or domestic space, perfect to test drive your spatial design before any builders are booked in.
For this recent project, our team were given a SketchUp file and converted these into the interactive room visual. A great feature of this product is the simple ability to move to different spaces within the building, to really gauge layout and the best placement of the furniture.
This creative solution has a variety of uses from support in complex architectural pitches, interior design concepts or design consultants bringing potential customers designs to life.
With simple integration into websites and a mobile friendly interaction, this cost effective immersive tool is a must. Test the 360 VR Tour here and contact the studio to see how our ‘360 spins’ can support your business proposals.