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Tuesday, November 15, 2022

Trend and Trade

Our existing client came to us with a great challenge; design and create a series of cost-effective images for their entry-level kitchens. The competitive market is geared at the entry-level consumer and the buy-to-let market with a critical focus on young and trend-conscious customers.


Sold in-store ‘off the shelf and online all the visuals needed to work within their broader marketing strategy down to the in-store POS.

To maximise the visual output, our CGI teams created three basic room sets that could accommodate several kitchen layouts, Galley U, Shaped, L Shaped and Utility.

Screenshot 2022-11-15 at 15.39.32wickes-kitchen-trade

By repurposing each scene, we created 40 unique kitchen images of varying interior design trends and scenarios with an average production time of 1 day per scene. This strategic plan maximised our output whilst being budget-friendly.

The results? 4 core kitchen room sets with 75+ revisions in total!

Contact our team to learn more about our budget-friendly approach to CGI kitchens.

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