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Monday, June 19, 2023

CGI: Real or no real?

Check out this incredible showcase of our CGI team's technical finesse in the world of fabric creation.

textured-CGI-fabric

Using supplied material scans and references, our talented CG artists brought the fabric to life in stunning 3D, meticulously adding woven details for an organic flow. Our in-house team took a photographic approach, paying close attention to composition and lighting to achieve the photorealistic images.

The outcome? A delighted client who wanted to put our realism capabilities to the test, all without the hassle of physical samples reaching the shores of the UK!

No matter what material you envision, whether it's fabric or any other substance, we possess the expertise to transform it into reality!

CGI-fabric-material

Contact the team for more information.

Tuesday, June 13, 2023

CGI Foodography

CGI-food-marketing

From juicy burgers to seductive ice creams and flawless fruit and veg, delicious and realistic food CGI (computer generated imagery) product shots are everywhere. Now a staple tool in advertising and marketing, CGI ‘foodography’ is transforming the way brands showcase their products creatively and innovatively.

There are still many scenarios where stunning traditional food and drink photography can’t be beaten but there are plenty of pros of CGI. It allows us to generate otherwise impossible food imagery and push creative boundaries to the limits.

advertising-CGI-food realistic-CGI-food-1

Over at our partner's site, Ride Shotgun we’ll look at the benefits of using CGI to create food asset libraries, TV ads or packshot visuals, plus find out from our CGI experts how this delicious imagery is created.

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CGI: Real or no real?

CGI Foodography

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