Our ‘how to’ videos are a tool to inform and educate professional trades people. Engaging and informative instructions build brand trust and fitters more likely to recommend their product to the homeowner. As our client, Wickes sell direct to public it is important their product can easily be installed by professional fitters.
Here our team produced a fitting video to support the launch of a new product for the national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.
We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.
The instructional video was created to sit alongside the launch of Wickes new handless concept range. Set Visions was integral in setting the art direction apart from their usual brand imagery; creating photorealistic renders of aspirational room set which reflects the sleek design concept that has a higher price point.
This content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing campaign.
Here’s our top tips for clear and affective how-to videos
·Reduce overheads by dropping the traditional voice over
· Simplified visuals keep focus on the topic
· Motion graphics communicate essential information
· Music adds to your brand persona
· Keep the same template to build brand recognition
As part of Set Visions, the Motion team specialise in creating engaging video content. Trend focused and tailored to your unique story or product, we craft videos that bring your ideas to life in a truly compelling way.
Our latest 2020 showreel release showcases a range of clips demonstrating our industry experience and hard graft. Including live action, CGI and motion graphics, the work showcased proves that we can create eye-catching visuals and stunning videos no matter the industry.
Our Clients
We’re proud to work with a diverse range of clients from international manufacturers to local build suppliers. We see each video as a collaboration, tailoring the work to our clients’ needs, budgets and timescales by utilizing our large studio and full 3D CGI animation tech team.
Our growing team is made up of art directors, videographers, CGI animators and the all-important editors, all managed by our inhouse producers.
Our Work
To view more of our engaging work, take a look at our portfolio site. If you would like to find out more about how we work and creating your own video content, please don’t hesitate to get in touch!
Here at Set Visions, we offer cross platform content for targeted marketing campaigns. Our global client Neff, an international kitchen appliance brand, use our content to inspire and educate potential UK customers, helping to increase their brand’s awareness and generate sales.
The Brief
The set design was carefully considered for this project. Our team created three kitchen layouts that incorporated Neff’s cooking, cooling and washing appliances. Our Head of Creative also lead the interior design and unique cooking stories, making sure the personality behind the iconic brand could be interpreted and understood by the UK market.
The Campaign
The set design was carefully considered for this project. Our team created three kitchen layouts that incorporated Neff’s cooking, cooling and washing appliances. Our Head of Creative also lead the interior design and unique cooking stories, making sure the personality behind the iconic brand could be interpreted and understood by the UK market.
As our client was keen to have as much original content as possible, we worked with their marketing department to deliver main images alongside cameos, which gave a more candid feel to the photography style. By updating the images with product variations, we were able to deliver multiple product shots that are in situ and relatable, avoiding the need of sterile white product cut outs.
Following the stills, we then animated the 3D files to produce customer facing videos. These informative shorts gave hidden information about their products and highlighted the ease of use. Each video is based on the series of lifestyle images we created in 3Ds Max and gives our client the ability to advertise their customer base on multiple platforms with a consistent brand message.
The creation of amicrositeis a great marketing strategy for the brand. They’re good for search engines and SEO and they can focus on a specific range or brand message. Ecommerce is a competitive place and savvy shoppers know how to research and compare products online before making their purchase. This is why multi-platform content educates, inspires and more importantly, builds shoppers confidence in the brand.
As part of
Set Visions, the Motion team specialise in creating engaging video content.
Trend focused and tailored to your unique story or product, we craft videos
that bring your ideas to life in a truly compelling way.
Our latest 2020 showreel release showcases a range of clips
demonstrating our industry experience and hard graft. Including live action,
CGI and motion graphics, the work showcased proves that we can create
eye-catching visuals and stunning videos no matter the industry.
Our clients
We’re proud
to work with a diverse range of clients from international manufacturers to
local build suppliers. We see each video as a collaboration, tailoring the work
to our clients’ needs, budgets and timescales by utilizing our large studio and
full 3D CGI animation tech team.
Our growing
team is made up of art directors, videographers, CGI animators and the
all-important editors, all managed by our inhouse producers.
Our Work
To view more of work, take a look at our portfolio site.
If you would like to find out more about how we work and creating your own
video content, please don’t hesitate to get in touch!
The IFA is a global showcase for entertainment technology, industry research and product launches. The event attracts international attention and Set Visions were proud to be part of it. Roku, the global streaming platform, is launching America’s top selling TV to the UK in conjunction with our CGI client, Hisense, who are the 4th largest TV company in the world. By expanding their presence in Europe and launching in the UK Hisense needs high quality promotional material that’s adaptable to any platform.
Set Visions was commissioned to create the promotional video highlighting the form and function of the product.By using CG animation our client took advantage of their existing assets, adapting their existing material to create new and cost-effective content. As a long-standing client of ours, the Hisense video was created efficiently and to brand guidelines.
With the animation produced by our Motion team being personally requested by the SEO to be shown at the Roku keynote speech, our team quickly provided the specially edited version in the specific large scale output.
To see us in action, scroll to 24:24 minutes in. The keynote speech was delivered at the IFA to industry experts in the technology and entertainment field. As a team we are proud to be able to contribute to a global event and the on going success of the brand.
Video has rapidly become the most effective way to sell your product online.By visually engaging with your current and potential customer base, you can build trust and communicate the values of your brand and key selling points of your product. Not only does video boost your Google rankings, it is encouraged on social media to be shared, gaining huge exposure to a new audience.
Hisense, one of our global clients, launched their product to sit alongside the sponsorship of the 2018 FIFA World Cup in Russia. The marketing campaign has seen their brand reach global audiences, with video being key to their marketing strategy.
By using video on their website to support the new product launch Hisense can easily communicate key product features and benefits whilst engaging with their customers for longer, leading product interest into product purchase.
The creative team at Set Visions have designed the CGI videos to be easily adaptable to suit alternative products. This means we can quickly produce vital content within brand guidelines for our client who needs to be responsive to the market.
To see how we can help convert your marketing investment into an advertising tool get in touchwith our team on 01274 610600 or visit our Motion portfolio.
Video content is vital
to engage with online customers. Video is a great channel to explain unique
tech and design features that aren’t necessarily common knowledge or visible. Design
features are often the tipping point for a customer to click the ‘Buy Now’
button, lifting your product above the competition. The challenge for our
in-house team is to make the content both engaging and informative.
Our video department, Motion, strategically plan every
animation to keep videos short and educational whilst informing the customer of
all the benefits in one place. This eliminates the need for further information
searching, retaining the viewer’s attention and more importantly their
purchasing decision.
A recent project has seen us complete a range of such CGI
animations that does just that for Hisense, simply explaining their high-tech fridges
and TV’s in a way the customer can relate to. These CG videos show that not all
fridges are made equal - therefore giving the customer a more informed choice
and confidence in the brand and product.
Set
Visions Motion department creates video content that sells. Our
creative team of art directors, videographers and CGI animators work together
across multiple disciplines to produce informative and instructional videos
suitable for web, instore and social media.
This latest animation had to answer two specific briefs. The first was
to work with and without sound to be an informative selling tool to be shown in
store to trade and public. The second use is social media, illustrating brand
style with instructional use. Our project manager worked closely with the
client to present the story board, gain product knowledge and coordinate Set
Vision’s in-house team.
Our Motion graphic designs are crucial to momentum and timing of this
informative video - key straplines are strategically timed illustrating primary
benefits of the product. The animated CGI video was designed to be easily
adapted. By updating the product and key strap lines to fit similar items in
the product line we have created a cost-effective solution for our client.
To find out more about out Motion services visit our showreel.For our latest portfolio releases visit our portfolio site.
Strong visual content
is key to a successful marketing campaign. Whilst working with an international
engineering company our art directors were challenged to take a piece of highly
engineered product and visually illustrate the beauty of the product design.
As a visual content agency, our in house team took a
multi discipline approach. The conceptual
studio photography and the CGI animation tied in with the client’s brand
identity. The brief was very open which
our Art Directors relished! The combined
result has given the company both video and image content for in house publications,
branding material through to website and social media content.
The vital
importance of video in online marketing is widely documented. Videos
convey your brand and showcase your product. Get ahead of the competition
and let our videos evoke and deliver the right message for you. We’ve
launched the ‘MOTION’ department to support our customers in expanding their
image content into video and animation in a creative, cost effective and
informative way.
Check out the Motion website, view our showreels and ask us how we could help you develop your
product launches, promotions and presentations... motion.setvisions.co.uk
