Our ‘how to’ videos are a tool to inform and educate professional trades people. Engaging and informative instructions build brand trust and fitters more likely to recommend their product to the homeowner. As our client, Wickes sell direct to public it is important their product can easily be installed by professional fitters.
Here our team produced a fitting video to support the launch of a new product for the national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.
We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.
The instructional video was created to sit alongside the launch of Wickes new handless concept range. Set Visions was integral in setting the art direction apart from their usual brand imagery; creating photorealistic renders of aspirational room set which reflects the sleek design concept that has a higher price point.
This content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing campaign.
Here’s our top tips for clear and affective how-to videos
· Reduce overheads by dropping the traditional voice over
· Simplified visuals keep focus on the topic
· Motion graphics communicate essential information
· Music adds to your brand persona
· Keep the same template to build brand recognition